Peek PRO
By Peek Travel Inc
Peek Pro is an advanced booking and management software tailored for tour and activity operators. It offers a suite of features designed to enhance revenue and streamline operations, including dynamic pricing, automated abandoned booking emails, and a fast point-of-sale system for upselling add-ons and bundling experiences. The platform's mobile capabilities allow operators to manage their business on-the-go, with real-time access to manifests, guide assignments, and customer information. Peek Pro also emphasizes a smooth guest experience through automated messaging, self-rescheduling options, and a comprehensive customer portal. Its integration with major travel platforms like Expedia and Viator further extends its reach, making it a valuable tool for businesses aiming to optimize their tour operations.
Peek PRO is part of Peek, a U.S.-based company founded in 2012 that provides booking and business management software for the tours and activities sector. Peek has grown rapidly, supported by strong venture backing and a wide customer base in tourism and experience-based businesses.
Peek has raised over $50 million from investors like Cathay Innovation, I2BF Global Ventures, and others. It is considered one of the top players in the activity booking and experience management space.
Peek has expanded features with a mobile app, customizable widgets, and a growing number of API integrations. No major acquisitions reported, but the platform continues to evolve to meet the needs of tour operators of all sizes.
Peek promotes entrepreneurship, customer empowerment, and travel accessibility. The team is known for being customer-obsessed, with a strong focus on supporting small businesses in tourism.
Peek PRO is widely used by local tour operators, attractions, rentals, and activity providers—from zipline parks to cooking classes—mainly across North America, with increasing global traction.
