Paperform is a no-code online form builder designed to help businesses and individuals create beautiful, highly customizable forms, landing pages, and payment forms without requiring technical skills. Founded with the vision of making form creation intuitive and accessible, it combines powerful functionality with design elegance, enabling users to build branded and interactive experiences. It goes beyond simple form building by integrating payments, subscriptions, bookings, eSignatures, and automation workflows to empower businesses to streamline operations and improve customer engagement.
Paperform was founded in 2016 by the husband-and-wife duo Diony and Dean McPherson in Sydney, Australia. The founders identified a gap in the market for a form builder that allowed more freedom in branding and integration than existing options. They launched the platform quickly after developing an MVP and initially focused on operating it as a lifestyle business. However, rapid adoption and growing demand led them to scale actively from around 2018, hiring employees and expanding their marketing efforts. Within months of launch, Paperform gained 3,000 paying users and transitioned fully to the company by quitting other jobs. Over time, Paperform has evolved from a form builder into a multi-functional SaaS platform with millions in revenue and a global community.
The latest reports estimate its annual revenue around $490k with approximately seven employees. This financial independence underscores a focus on sustainable growth driven by customer needs and product innovation rather than investment capital.
Customizable and branded online forms with free-text editing.
Conditional logic for dynamic form behavior.
Payment integrations with Stripe, Square, PayPal.
Bookings and scheduling functionality.
eSignatures through Papersign product.
Subscription management and product selling.
Native integrations with thousands of third-party apps such as Zapier, Google Sheets, Asana.
Automation workflows to streamline business processes.
Analytics and reporting on form performance.
They continuously add new features that extend beyond traditional forms, such as eSignatures, payment systems, booking tools, and automation capabilities. Their product strategy has been to evolve into a more complete business platform enabling users to organize, sell, schedule, and automate key operations.
Recent development efforts emphasize AI-driven design updates and smarter automation to enhance user experience and efficiency. They are focusing on improving form/document creation, reports, and insights through design-conscious AI enhancements, aiming to deliver end-to-end solutions for entire business workflows.
Paperform espouses a culture centered on compassion, kindness, and customer-centric design. They believe that happy, autonomous employees do their best work and emphasize respect for customers, competitors, and team members alike. Their core values include being compassionate, going above and beyond to support customers and striving to make work easier, smarter, and more beautiful. Being a product-led growth company, they drive business growth primarily through innovation and excellence in the product itself rather than traditional sales.
The user base comprises small to medium business owners, entrepreneurs, and designers worldwide who seek flexible, beautiful, and powerful no-code form solutions. Paperform has built a global community with customers and employees spanning multiple countries. Early traction came from AppSumo deals and word-of-mouth referrals, and the community continues to grow, fueled by a focus on user empowerment and design-savvy tools.
