mywage
By mywage Ltd (A zvoove Group Company)
mywage is a specialized fintech and HR-tech provider that has rapidly become a prominent name in the UK staffing technology market. The company’s core mission is to modernize the 'middle-to-back office' for recruitment firms, a segment often neglected by general-purpose payroll providers. By building its entire infrastructure on the Salesforce platform, mywage provides a level of security, scalability, and integration that is rare in the industry. In July 2025, the company reached a significant milestone by being acquired by the zvoove Group, a European market leader in software for temporary staffing, security, and cleaning services. This acquisition has integrated mywage into a global ecosystem serving over 8,500 customers and managing over €24 billion in annual payroll. Today, mywage operates as the UK flagship for zvoove's cloud-native, Salesforce-based solutions, aiming to redefine staffing operations across Europe and beyond through the use of hyperautomation and artificial intelligence.
The story of mywage began in late 2019 when Orsela Cani, a Finance Director with extensive experience in the recruitment sector, grew frustrated with the limitations of legacy payroll software. Having managed both tech and recruitment firms, she witnessed firsthand the chaos caused by spreadsheets and fragmented systems once worker numbers scaled. Legacy systems were prone to breaking, and there was no transparent way for workers to track their earnings. Cani envisioned a 'Payroll 2.0'—a system that was as flexible as the workforce it served. She leveraged her background in finance and her familiarity with the Salesforce ecosystem to build a solution that combined the transparency of a consumer app with the industrial-strength processing needed for high-volume staffing. The company was founded in London with a vision to empower both agencies and their flexible workers through data clarity and automation. Martin Hess, a veteran of the tech industry, joined as Chairman to provide strategic guidance, helping the startup navigate its early growth phases and its eventual high-profile acquisition.
mywage's financial journey is characterized by steady growth and strategic alignment rather than a traditional series of venture capital rounds. Initially launched as an independent venture, the company focused on building a robust product and gaining early traction within the competitive UK recruitment market. Its value proposition attracted significant interest from industrial software consolidators. On July 1, 2025, mywage was acquired for an undisclosed sum by the zvoove Group. zvoove is backed by PSG Equity, a prominent growth equity firm that focuses on partnering with software and technology-enabled services companies. This acquisition provided mywage with the massive capital and global infrastructure needed to scale its Salesforce-native technology across international markets. Before the acquisition, the company maintained a private ownership structure, focusing on product-market fit and customer-driven innovation. Being part of the zvoove/PSG ecosystem now places mywage in a strong financial position to lead the 'next generation' of staffing software development.
The mywage product suite is a unified 'Single Source of Truth' platform comprising several tightly integrated modules. The core 'mywage' module is a powerful payroll engine that automates the entire calculation process, from gross-to-net, while ensuring HMRC and pension compliance. 'mybill' is the billing counterpart, designed specifically for recruitment intricacies like split margins, client-specific invoice formats, and timesheet capture. For talent management, the 'myhr' module handles digital onboarding, RTW compliance, and employee records. Workforce management is addressed through 'myschedule,' which offers intelligent shift assignment and real-time communication tools for high-volume staffing environments. To empower the worker, the company offers 'myportal,' a mobile-accessible hub for payslips and document management, and 'mypod' (Pay on Demand), an Earned Wage Access (EWA) feature. Recently, the offering was expanded to include 'Maggie,' an autonomous AI agent that lives within the platform to handle middle-to-back office tasks and worker query resolution, significantly reducing manual intervention.
Since its inception in London in 2019, mywage has focused heavily on the UK market, which is the third-largest temporary staffing market globally. The platform's native HMRC compliance and alignment with UK labor laws like IR35 made it a favorite for local recruitment firms. However, following its acquisition by zvoove in mid-2025, the company has entered a phase of aggressive European expansion. zvoove already has a strong presence in Germany, the Netherlands, Switzerland, Austria, and Spain, and is using the mywage Salesforce-native architecture to provide a 'mid-office' solution that can be localized for these different regulatory environments. This strategy involves localizing the payroll engine to handle country-specific tax regulations while maintaining the core Salesforce-based HR and billing functionality. The expansion strategy also focuses on 'strategic partnerships' within the Salesforce ecosystem, allowing mywage to serve multinational staffing firms that require a unified platform across their global operations.
In the last 18 months, mywage has undergone a significant technological evolution, most notably with the launch of 'Maggie,' its AI-powered digital payroll agent. Developed in collaboration with the Salesforce Agentforce initiative, Maggie can autonomously run payroll cycles, check for compliance anomalies, and interact directly with workers to answer questions about their pay. This represents a shift from reactive automation to proactive, intelligent agency. Additionally, mywage has significantly upgraded its 'Hyperautomation' engine, which now allows for even more complex timesheet-to-invoice rules without the need for custom coding. The 'mypod' (Pay on Demand) feature was also revamped in 2024 to offer faster transaction times and better integration with digital banking apps. Other recent enhancements include deep-level integrations with Bullhorn and other leading recruitment CRMs, improved multi-entity reporting for large groups, and a redesigned mobile portal that focuses on high-speed 'one-click' document approval for workers on the go.
The culture at mywage is defined by a 'Customer Obsession' and a deep understanding of the human element in payroll. Because the founders came from recruitment backgrounds, the company culture emphasizes empathy for the payroll professional—recognizing the high-stress nature of the role. The work environment is characterized as fast-paced and innovation-led, blending the agility of a fintech startup with the stability of the Salesforce ecosystem. Since joining the zvoove Group, the culture has evolved into a 'Global-Local' hybrid, where team members are encouraged to contribute to a global software vision while remaining deeply connected to their local recruitment communities. Values include transparency, reliability (essential for a payroll firm), and a commitment to 'improving the world of work.' The company supports hybrid work models and places a strong emphasis on professional development, particularly in fostering Salesforce and AI expertise among its staff to stay at the cutting edge of the sector.
mywage actively fosters a community of payroll and recruitment professionals through its 'mywage live' series and regular industry summits. The 'mywage Payroll Summit' is a notable event that brings together industry leaders, finance directors, and staffing experts to discuss the future of the back office, AI trends, and legislative changes. Beyond physical events, the company maintains a strong presence on LinkedIn, where it hosts live sessions featuring payroll experts and consultants to help the industry navigate challenges like parental leave, year-end processing, and GDPR compliance. The company also contributes to the Salesforce community, participating in AppExchange events and developer forums. By providing a 'newsroom' filled with practical guides and compliance updates, mywage has positioned itself as more than just a software vendor; it is a thought leader and an educational resource for the broader recruitment and gig economy ecosystem in the UK and Europe.
