MyAppointments
By Alturnity Technologies, Inc
MyAppointments is a cloud-based appointment scheduling and practice management software designed primarily for service-based businesses such as health, beauty, wellness, and fitness providers. The platform allows users to manage bookings, clients, staff, reminders, payments, advertising, and reporting from anywhere with an internet connection. Businesses can grant clients the ability to book directly into their appointment book or require approval for bookings, offering substantial flexibility and control.
MyAppointments was founded in 1986 by a small group of software developers who identified the need for better digital scheduling tools. Over the decades, the company expanded from simple digital scheduling to a comprehensive management solution that incorporates reminders, confirmations, client management, and point-of-sale capabilities. Originally focused on helping small businesses transition away from pen-and-paper methods, MyAppointments has served thousands of businesses as digitalization in the service industries accelerated.
Core Features:
24/7 online appointment booking (client request or self-book)
Automated SMS and email reminders/confirmations
Calendar management with support for recurring/double bookings
Multi-provider and multi-location scheduling in one interface
Client management: tracking visits, notes, cancellations, no-shows
Staff/employee management and permissions
Credit card and online payment processing (e.g., via Square)
Prepayments, deposits, and secure appointment holds
Customizable booking widgets for business websites and social media
Reporting and analytics (performance, utilization, client stats)
Data import/export and customizable forms/templates
Automated waitlist management (recently introduced)
Integration with external platforms, including Tyro Health (for claims/payments), Square, business calendars, and websites
Advertising/searchability for client acquisition
MyAppointments regularly adds new features to keep pace with industry needs:
In June 2025, a new online waitlist feature was launched, allowing clients to add themselves when their preferred slot is unavailable, improving attendance and backfilling canceled spots.
MyAppointments emphasizes a user-first, owner-first philosophy rooted in making day-to-day business operations less stressful and more profitable for clients. The founding story and company communications highlight:
Simplicity and ease-of-use, minimizing clicks and streamlining workflows
Empowerment: Providing practical automation that lets owners focus on valuable work, not admin
Responsiveness: Fast, friendly customer support and openness to feedback for continual product refinement
Flexibility: Ability to configure workflows to accommodate the unique needs of each business
MyAppointments is utilized by thousands of businesses, principally in the health, beauty, fitness, and professional services sectors. It supports freelancers, solo practitioners, small to midsize businesses, and larger enterprises needing multi-staff management. Users frequently cite the ease of use, cost-effectiveness (plans start at $29/month/user), and strong customer support as key advantages.
