monday.com Ltd. is an Israeli-based, publicly traded SaaS company that offers a cloud work platform (“Work OS”) used for project management, CRM, product development, and service management, including the monday service product.
monday.com (originally dapulse) was founded in 2012 by Roy Mann and Eran Zinman (with early involvement from Eran Kampf) as an internal collaboration tool before evolving into a standalone work management platform.
Before going public, monday.com raised multiple venture rounds, culminating in a large Series D that cemented its unicorn status.
monday.com has evolved into a multi-product Work OS, and monday service is its AI-first Enterprise Service Management (ESM) and ticketing product launched on top of the core platform.
While monday.com is primarily known for organic product development, it has strategically expanded from a single work management app into a multi-product suite that includes CRM, Dev, and Service offerings.
monday.com has invested heavily in AI and automation, introducing an integrated monday AI layer and, more recently, AI agents and digital workforce capabilities that directly benefit monday service.
monday.com positions its culture around transparency, ownership, and building products that people love to use, which has been central since its early days as dapulse.
monday.com serves a large, diverse user base across industries, with six‑figure numbers of paying customers using the platform for work management, CRM, development, and service operations.
