Mfour Studio
By MFour Mobile Research
MFour Studio is a market research platform developed by MFour Mobile Research, a company dedicated to providing deep consumer insights through validated research. The platform integrates real-time app, web, and foot traffic data with validated consumer surveys, offering businesses a comprehensive view of consumer behavior. MFour Studio aims to help businesses make informed decisions, drive innovation, and improve their market strategies.
MFour Mobile Research was founded in 2001 by Chris St. Hilaire and Jeff Harrelson. Over the years, the company has grown significantly, leveraging its innovative approach to market research. The introduction of the Surveys On The Go® app marked a pivotal moment, allowing MFour to collect real-time consumer data through mobile devices. This innovation has positioned MFour as a leader in mobile market research.
MFour has raised a total of $6.72 million over three funding rounds. The largest funding round was a Series A round in April 2017, which raised $5 million. The company has received investments from notable investors, including SEMrush, Digital Offering, and Euro Pacific Capital. As of the latest funding round in July 2024, MFour continues to attract investment, reflecting its strong market position and growth potential.
MFour Studio offers a range of features designed to streamline market research and provide actionable insights:
MFour has expanded its product offerings through strategic acquisitions and product development. One notable expansion is the introduction of the Journeys Marketplace, which provides users with access to over 650 million rolling quarterly behavior events. This feature democratizes data accessibility, allowing businesses to analyze consumer behavior without needing a team of data scientists.
MFour Studio continuously evolves to meet market demands. Recent additions include AI-powered tools like DANI and the AI Survey Builder, which enhance the platform's capabilities in data analysis and survey creation. These features help businesses gain deeper insights and make more informed decisions.
MFour Mobile Research prides itself on a culture of innovation, customer focus, and employee growth. The company is committed to democratizing consumer data and solving issues of data fraud through validated research. Employees at MFour enjoy a supportive work environment with opportunities for professional development, comprehensive benefits, and a focus on work-life balance.
MFour Studio serves a diverse user base, ranging from small businesses to Fortune 500 companies. The platform's ability to provide accurate and actionable consumer insights has made it a valuable tool for businesses across various industries. MFour's community includes market researchers, data analysts, and business leaders who rely on the platform to drive their market strategies.
