Lytho DAM
By Lytho Inc
Lytho is a SaaS company that provides a creative operations platform, focusing on digital asset management (DAM) and creative workflow solutions. The company aims to help creative and marketing teams excel in their work by streamlining processes and improving content outcomes.
Lytho's main product offerings include:
Digital Asset Management (DAM): A centralized platform for storing, organizing, and distributing digital content
Creative Workflow Management: Tools for managing creative projects and workflows
Brand Management: Features to ensure brand consistency and guidelines adherence
Content Templating: Automations for creating on-brand content
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Version Control: Simplifies asset retrieval and usage tracking
In April 2021, Lytho merged with inMotionNow, a creative workflow platform provider. This merger expanded Lytho's capabilities and market reach, combining Lytho's DAM and brand management strengths with inMotionNow's creative workflow expertise
Lytho's culture and values include:
Customer-centric approach: Focus on helping customers achieve better content outcomes
Innovation: Continuous development to improve creative processes
Flexibility: Configuring systems to fit each team's unique workflow rather than forcing rigid processes
