Liwwa
By Liwwa
Liwwa is a fintech company that provides collateral-free financing solutions for small to medium-sized enterprises (SMEs) in Jordan and Egypt. The company operates as a peer-to-peer lending platform, bridging the gap between borrowers and investors by creating an online credit marketplace.
Liwwa was founded in 2013 by Samer Atiani and Ahmed Moor at Harvard University's Innovation Lab. The company's origins trace back to the Arab Spring, a period that highlighted the need for economic opportunities in the region. Liwwa began operations in March 2015, initially targeting a market of 100,000 businesses in Jordan. The company has since expanded its operations to Egypt.
In 2015, the company raised $2.3 million in investment.
As of the latest available information, retail investors have provided $12.6 million in funding to SMEs through Liwwa's platform.
Liwwa offers several key products and features:
Sharia-compliant loans ranging from 7,000 to 100,000 Jordanian Dinars (approximately $10,000 to $140,000 USD).
Collateral-free financing for SMEs.
Fast loan decisions, typically within two days.
An online application process for borrowers.
An investment platform for individual investors, offering historical returns between 9.18% and 16.12%.
The company started in Jordan and has since expanded to Egypt.
Liwwa places a strong emphasis on company culture and values:
The company uses Culture Amp to improve and manage its organizational culture.
Key values include transparency, restless entrepreneurship, uncompromising integrity, service to the customer and community, and thinking and acting with fairness.
Liwwa serves a diverse community of SMEs and investors:
The company initially targeted 100,000 businesses in Jordan.
Liwwa has expanded its services to Egypt, broadening its user base.
The platform has facilitated $12.6 million in funding from retail investors to SMEs.
