LifeLock offers comprehensive identity theft protection services, including monitoring personal information, credit scores, and financial accounts. It provides alerts for suspicious activities and offers insurance coverage for identity theft-related expenses. LifeLock's services are integrated with Norton 360, providing additional cybersecurity features like antivirus protection and VPN services
LifeLock was co-founded in 2005 by Robert J. Maynard and Todd Davis. The company gained attention through aggressive marketing campaigns, including one where Davis publicly shared his Social Security number to demonstrate confidence in their protection services. Despite some controversies, LifeLock grew rapidly and became a leader in identity theft protection.
LifeLock raised a total of $191.95 million over 10 funding rounds. Notable investors included Kleiner Perkins Caufield & Byers and Goldman Sachs. The company went public in October 2012 with a valuation of $750 million. In 2017, LifeLock was acquired by Symantec (now Gen Digital) for $2.3 billion.
LifeLock offers several tiers of identity theft protection plans, each with varying levels of coverage and features:
LifeLock acquired several companies to enhance its offerings, including ID Analytics in 2012 and Lemon Wallet in 2013. These acquisitions helped LifeLock expand its capabilities in identity theft risk prediction and digital wallet management.
LifeLock continuously updates its services to include new features such as:
LifeLock emphasizes proactive identity protection and customer education. The company aims to provide peace of mind to its users by safeguarding their personal and financial information. It has faced challenges in maintaining transparency and trust due to past controversies but continues to focus on improving its services.
LifeLock serves millions of customers, primarily in the United States. It is recognized as a leading provider of identity theft protection, with a strong reputation for comprehensive monitoring and insurance coverage. The service is particularly popular among individuals seeking robust protection against identity theft and related financial losses.
