Name: Later Influence
Brand: Later
SKU: 67f3ecab3e8e2f46a4618dbb
Rating: 4.6 (134 reviews)

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Later Influence

By Later

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Influencer Marketing Software

Overview of Later Influence Software Company

Later Influence, formerly known as Mavrck, is an advanced influencer marketing platform designed for enterprise brands. It provides a comprehensive suite of tools for managing influencer marketing campaigns, including real-time analytics, campaign tracking, and performance forecasting. The platform is headquartered in Boston, MA, USA.

Founding and Growth

Later Influence was founded in 2014 by Cindy Chen, Ian MacKinnon, Matt Smith, and Roger Patterson. Initially launched as Mavrck, the company has grown significantly, merging with Later in 2024 to form a unified business focused on enabling creators and brands to collaborate effectively.

Funding and Valuation

Later Influence has raised a total of $268.32 million over six funding rounds. The latest funding round was a Growth Equity - II round for $135 million on April 27, 2022, led by Summit Partners.

Product Offerings and Features

Later Influence offers a wide range of features designed to streamline influencer marketing efforts:

Influencer Recruitment and Scoring: Tools to discover and evaluate influencers based on various metrics.
Audience Analysis and Segmentation: Detailed insights into influencer audiences to ensure alignment with brand goals.
Campaign Management: Comprehensive tools for planning, executing, and tracking influencer campaigns.
User-Generated Content (UGC) Management: Tools to manage and approve content created by influencers.
Analytics and Reporting: Real-time analytics to measure campaign performance, including engagement, impressions, ROI, and Earned Media Value (EMV).
Social Commerce Integration: Features to drive sales and track conversions from influencer campaigns.

Acquisitions and Product Expansion

Later Influence has made several strategic acquisitions to expand its product offerings and market reach. Notable acquisitions include:

Mavely: Acquired in January 2025 to enhance social commerce capabilities.
Later: Acquired in April 2022, which brought together influencer marketing and social media management under one platform.

Later Influence AI and New Features

Later Influence regularly updates its platform with new features to enhance user experience:

AI-Powered Search: Expands search results by including relevant keywords, hashtags, and emojis.
Two-Factor Authentication (2FA) and Single Sign-On (SSO): Enhances security and simplifies login processes.
Campaign Toggle: Allows users to showcase campaigns on Later Social™ Brand Collabs.

Company Culture and Values

Later Influence emphasizes a culture of innovation, collaboration, and inclusivity. The company values creativity and aims to empower both brands and creators to achieve their marketing goals. The merger with Later reflects a commitment to building a comprehensive platform that supports the creator economy.

User Base and Community

Later Influence serves a diverse user base, including enterprise brands, social media managers, and influencers. The platform is designed to manage large-scale influencer campaigns and supports thousands of influencers across various social media platforms. The community is active and engaged, with users benefiting from the platform's robust features and support.