Kochava Inc. is a real-time data solutions company specializing in omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. Founded in 2011, it empowers advertisers and publishers to measure the effectiveness of their marketing efforts across multiple channels, including mobile and connected devices. Kochava's platform delivers actionable insights, real-time attribution, fraud prevention, and incremental lift measurement to optimize advertising spend and outcomes.
Kochava was founded in 2011 by a team of mobile and gaming professionals who identified the need for better measurement of user acquisition, engagement, and lifetime value (LTV) for mobile applications. The company started by creating a mobile measurement platform that allowed clients to understand which media advertising efforts were converting and how effectively ad budgets were spent. Headquartered in Sandpoint, Idaho, Kochava has grown steadily by expanding its user base and adoption across industries, while maintaining its development and engineering infrastructure in Sandpoint for work-life balance and talent recruitment.
Kochava has not taken any outside funding to date, remaining privately held. Its revenue has shown consistent growth, rising to $23.2 million in 2024 from $15.6 million in 2023 and $13.1 million in 2021. The company employs around 183 people. No public valuation figures are reported due to the lack of external funding rounds.
Kochava offers a comprehensive platform that provides multi-touch attribution, marketing mix modeling (MMM), incremental measurement, and fraud prevention. The platform supports real-time data handling, enabling advertisers to optimize mobile app campaigns and broader omnichannel marketing strategies. Features include audience identity establishment, audience definition and activation, campaign performance analytics, and integration of online and offline consumer outcome data, such as foot traffic and purchase behavior. Customers benefit from visibility across all their marketing channels and fraud mitigation to protect ad budgets.
Kochava has expanded its product capabilities through strategic partnerships. For example, a recent collaboration with Samba TV united first-party TV viewership data with Kochava’s attribution analytics to create a unified pipeline for measuring campaigns across TV and digital platforms at scale. This expands Kochava’s reach into cross-platform measurement, reinforcing its growth and industry relevance.
Kochava continues to innovate with features such as Kochava SmartLinks, which enhance visibility into QR code-driven mobile app adoption and engagement. The platform also offers built-in fraud prevention measures to ensure advertising budgets are not wasted on fake installs or fraudulent devices. It supports sophisticated incremental lift studies and outcomes measurement, helping brands link advertising to business metrics effectively.
Kochava values a balanced work-life culture, choosing to base its development teams in Sandpoint, Idaho, a ski resort town that supports a quality lifestyle while fostering innovation. The company embraces the "Life 2.0" philosophy of living where one loves while remaining globally relevant through exciting work. The name "Kochava," meaning "star" or "constellation," symbolizes the company's vision of illuminating vast data points to help brands better understand their audiences. This philosophy extends to building a close-knit community and company ecosystem.
Kochava serves a broad user base across multiple industries who rely on its platform for mobile advertising measurement and omnichannel attribution. The company has partnerships with over 1,200 publisher and network partners, enabling expansive data reach and comprehensive audience insight. Users appreciate Kochava for its reliability, privacy durability, and a single source of truth for omnichannel marketing analytics. The platform also provides educational resources to support clients and community growth.
