InsideView, now part of Demandbase, is a leader in sales and marketing intelligence, providing B2B firmographic and contact information. Acquired by Demandbase in 2021, InsideView enhances Demandbase's offerings by supplying comprehensive data on over 20 million accounts worldwide, including financials, employee counts, and market segments. This acquisition allows Demandbase to offer a complete "one-stop-shop" Data Cloud, integrating firmographics from InsideView with technographics from DemandMatrix. This combination aims to provide the highest quality source of account information and support for account-based marketing strategies.
InsideView was founded to provide sales and marketing intelligence solutions, focusing on empowering customers through data to achieve rapid revenue growth. The company has been in operation for over 15 years, establishing itself as a leader in sales intelligence.
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InsideView offers a comprehensive suite of features for sales force automation, including lead management, opportunity management, account management, contact management, sales forecasting, and more. It integrates with leading CRM and marketing automation products.
InsideView was acquired by Demandbase along with DemandMatrix to enhance Demandbase's B2B go-to-market suite. This acquisition expanded Demandbase's offerings with InsideView's sales intelligence capabilities.
After the acquisition by Demandbase, InsideView's data integrity features were integrated into Demandbase's Data Cloud, enhancing customer data management solutions.
InsideView emphasizes the importance of data in bridging sales and marketing efforts, focusing on delivering value through accurate and actionable insights.
InsideView serves a wide range of businesses from startups to large enterprises, providing tools for sales intelligence, social selling, and more.
InsideView
By Demandbase
