Iconosquare
By Tripnity
Iconosquare, originally known as Statigram, was founded in 2011 in Limoges, France, by Jérôme Boudot. Initially, it served as a free analytics tool for Instagram, but it has since evolved into a full-fledged social media management platform. The company is currently owned by Trinity, which was acquired by Wedia Group in 2022.
The platform started as a simple Instagram analytics tool but quickly gained popularity, amassing 10 million members by 2015. In the same year, it transitioned from a freemium model to a paid service. Iconosquare has expanded its offerings over the years, launching features for Facebook, Twitter, LinkedIn, and TikTok. The company opened a second office in Berlin in 2017 and has continued to grow its user base, now serving over 20,000 paying users.
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Iconosquare provides a robust set of tools for social media analytics, management, and scheduling. Key features include:
The acquisition by Wedia Group in 2022 marked a significant expansion for Iconosquare, integrating its social media management capabilities with Wedia's digital asset management solutions. This acquisition is part of a broader strategy to enhance product offerings and reach a wider audience.
Iconosquare continuously updates its platform with new features to meet the evolving needs of social media managers. Recent additions include analytics for LinkedIn and TikTok, enhancing the platform's ability to provide comprehensive insights across multiple social networks.
Iconosquare prides itself on a dynamic and diverse team, with over 45 full-time employees from 11 different countries. The company emphasizes values such as collective intelligence, non-violent communication, and mindfulness. It is committed to social and environmental objectives, aiming to contribute positively to the planet and society.
Iconosquare serves a diverse user base, including brands, agencies, and individual marketers. It is trusted by over 10,000 brands and agencies worldwide, reflecting its strong reputation in the social media management space. The platform's user community benefits from a range of support and resources, including a dedicated customer success team and comprehensive onboarding.
