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HG Audience
by HG Insights
by HG Insights
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
We help make selecting a software for your business effortless, economical and efficient.
by HG Insights
by HG Insights
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
The implementation process for HG Audience involves the following main steps:
1. Planning and Discovery: This initial phase involves understanding the client's business requirements, data sources, and integration needs. The HG Audience team works closely with the client to define the project scope and timeline.
2. Configuration and Setup: During this stage, the HG Audience platform is configured based on the specific requirements gathered in the planning phase. This includes setting up data integrations, building audience segments, and configuring campaign workflows.
3. User Training: The HG Audience team provides comprehensive training to the client's team members who will be using the platform. This training covers various aspects of the software, such as audience segmentation, campaign management, and reporting.
4. Testing and Quality Assurance: Before going live, the HG Audience implementation undergoes thorough testing to ensure that all components are functioning correctly and meeting the client's requirements.
5. Go-Live and Support: Once the testing is complete and the client approves the implementation, the HG Audience platform is launched for live use. The HG Audience team provides ongoing support and maintenance to ensure smooth operations.
Regarding the typical timeline, the search result mentions that the implementation process can take anywhere from 4 to 12 weeks, depending on the complexity of the project and the client's specific requirements. The duration may vary based on factors such as the number of data sources, the complexity of audience segmentation rules, and the level of customization required.
There are a few relevant data points regarding the customizability of HG Audience software to fit specific business needs:
1. HG Audience allows users to create customized audience segments by leveraging the powerful data and insights from the HG Platform . Users can apply filters and criteria like firmographic, technographic, install data, and HG's proprietary Contextual Intent data to build tailored audiences that match their ideal customer profiles.
2. The software provides the ability to integrate HG's company-level insights and technology filters directly into platforms like LinkedIn Campaign Manager . This enables users to personalize their digital advertising campaigns by targeting only the most relevant prospects using HG's robust data.
3. HG Audience offers unique audience segmentation capabilities by utilizing specific data points such as firmographics, technographics, install data, and intent signals to help build custom audiences aligned with the user's requirements .
4. The platform allows for improved campaign planning by easily sizing audiences before spending on ads, enabling users to build a more targeted strategy for higher-impact campaigns tailored to their business objectives .
5. HG Insights, the company behind HG Audience, continues to build key integrations into their flagship HG Platform, including the integration with LinkedIn Campaign Manager, to support customized audience targeting for their customers .
6. The HG Insights LinkedIn Connector integration enables quick onboarding and ease of use, allowing users to connect their accounts and start creating targeted audiences within LinkedIn Campaign Manager in minutes, avoiding shortcomings of traditional integrations .
While the search results do not provide explicit details on the extent of customization possible within the HG Audience software itself, they clearly highlight the platform's ability to leverage HG's comprehensive data assets and create highly customized audience segments tailored to specific business needs and ideal customer profiles. The integration capabilities with major advertising platforms like LinkedIn further enhance the customization and personalization of marketing campaigns for HG Audience users.
Setup Fees
1. Initial Development and Deployment Costs: The initial cost of developing and deploying software can vary significantly based on the complexity and scope of the project. This cost is a one-time expense and is separate from ongoing maintenance costs .
Maintenance Costs
1. Monthly Maintenance Costs: Maintenance costs can range from $5,000 to $50,000+ per month, depending on the type of software, the number of users, and the required maintenance activities . For example:
- A mature enterprise app with a low volume of change requests may cost between $5,000 and $15,000 per month.
- An actively evolving customer-facing app with a high volume of change requests may cost between $30,000 and $50,000 per month .
2. Factors Influencing Maintenance Costs: Maintenance costs depend on several factors, including the software's maturity level, infrastructure, architecture complexity, number of users, and the range of maintenance activities required .
3. Types of Maintenance:
- Corrective Maintenance: Fixing bugs and issues, which can be estimated based on the hourly rate of developers and the number of bugs .
- Perfective Maintenance: Enhancing existing features based on user feedback, which involves design and development costs .
- Adaptive Maintenance: Updating the software to keep it compatible with changing technologies and business environments .
- Preventive Maintenance: Actions taken to prevent future issues, such as updating documentation .
Support Charges
1. Support Services: Support services can include phone, chat, FAQ, forum, knowledge base, and 24/7 live support. The cost of these services can vary based on the level of support required .
2. Team Composition for Maintenance: The cost of maintenance also includes the salaries of the team members involved, such as developers, QA engineers, DevOps engineers, project managers, and architects .
Additional Costs
1. Integration Costs: Integrating the software with other systems can incur additional costs, which depend on the complexity and the amount of data to be integrated .
2. Hosting Fees: For mobile apps, hosting fees for platforms like Google Play Market and App Store can range from $70 to $320 per month .
3. Migration Costs: Updating or migrating the software to new technologies can also be a significant expense. For example, migrating a Drupal website can cost between $15,000 and $85,000, depending on the content and design .
4. Adding New Features: The cost of adding new features or functionalities is based on the developer's hourly rate and the time required to implement the changes .
HG Audience offers a variety of training and support options to new users to ensure they can effectively utilize the platform. Here are the key details:
Training Resources
1. Documentation: Comprehensive written guides and manuals are available to help users understand and navigate the platform .
2. In-Person Training: Hands-on training sessions conducted by experts to provide personalized guidance and support .
3. Live Online Training: Interactive online sessions where users can learn in real-time and ask questions directly to trainers .
4. Videos: Pre-recorded video tutorials that users can watch at their convenience to learn about different features and functionalities of the platform .
5. Webinars: Scheduled webinars that cover various topics related to the platform, providing users with the opportunity to learn from experts and interact with other users .
Support Services
1. Phone Support: Users can call the support team for immediate assistance with any issues or questions they may have .
2. Chat Support: Real-time chat support is available for quick resolutions to user queries .
3. FAQ and Knowledge Base: A comprehensive FAQ section and knowledge base provide answers to common questions and detailed information on various aspects of the platform .
4. Forum: An online forum where users can discuss issues, share tips, and get advice from other users and experts .
5. 24/7 Live Support: Round-the-clock live support is available to assist users at any time, ensuring they can get help whenever they need it .
Additional Support
1. HG Learning Zone: This resource offers educational and training materials for B2B professionals, including master classes, past events, and real-life use case scenarios .
2. HG Insider LIVE Webinars: Monthly customer webinar series that provide insights and updates on the platform, allowing users to stay informed about new features and best practices .
These training and support options are designed to help new users quickly get up to speed with HG Audience and maximize the value they get from the platform.
Data Encryption and Access Controls
- HG Insights does not ingest or deliver any Personally Identifiable Information (PII). The data they provide is company-specific only .
- They use encryption to protect data both at rest and in transit .
- Access to HG Insights' systems and customer data is restricted through firewalls, VPNs, and virtual private cloud storage .
- They have strict access controls in place, with only key personnel having access to security technology and customer data .
Secure Data Handling Processes
- HG Insights has achieved SOC 2 Type 2 certification, demonstrating sustainable protocols and controls for security, availability, and confidentiality of their products and customer data [10].
- This certification validates their ability to securely handle customer data over an extended period through rigorous third-party audits [10].
- They have implemented trigger-based audit logging to track all changes made to customer databases, including user IDs and IP addresses .
Physical and Technical Safeguards
- HG Insights maintains physical, electronic, and procedural safeguards to protect the confidentiality and security of customer data [20].
- Their network operations team monitors firewalls and intrusion detection devices to identify potential threats .
- They conduct annual penetration testing by independent third parties to identify vulnerabilities in their applications .
- Quarterly internal security tests are also performed, including network scans for open ports and service vulnerabilities .
Employee Training and Policies
- HG Insights provides formal security training to their developers on building secure applications and services .
- They have robust data handling policies and procedures in place that employees must follow to ensure customer data remains secure [10].
By implementing strong encryption, access controls, auditing processes, physical safeguards, and comprehensive employee training, HG Insights demonstrates a commitment to securely managing and protecting customer data in accordance with industry best practices and compliance standards like SOC 2. [10][20]
HG Audience, part of HG Insights, updates its data every 24-48 hours. This frequent update cycle allows HG Insights to identify new products that have been installed or existing products that have been removed, ensuring that the data remains current and relevant [15].
Update Frequency
- Data Updates: Every 24-48 hours [15].
Management of Updates
- Data Management: The software is designed to create, read, update, and manage data in a database, serving as the interface between the database and the end-user [14].
- Integration with External Platforms: HG Insights integrates with external platforms like Marketo, Salesforce, and other digital advertising platforms, which helps in managing and utilizing the updated data efficiently .
These frequent updates and robust data management practices ensure that HG Audience provides accurate and up-to-date market intelligence to its users.
HG Audience, part of HG Insights, has specific policies regarding data ownership and portability. Here are the key details:
Data Ownership
1. Company-Specific Data: HG Insights does not ingest or deliver any Personally Identifiable Information (PII). The data provided is company-specific only, ensuring that the data pertains to businesses rather than individuals .
2. Proprietary Data: The data curated and provided by HG Insights is proprietary. This means that while customers can use the data for their business needs, the ownership of the data remains with HG Insights .
Data Portability
1. Export Capabilities: HG Insights offers the ability to export data to CSV and MS Excel formats. This feature supports integration with the user's operations teams, allowing for easy data portability and use within different business applications .
2. Integration with Platforms: HG Insights integrates with various platforms such as Salesforce Audience Studio, LiveRamp IdentityLink™ Data Store, and DemystData, facilitating the seamless transfer and use of data across different systems .
Data Privacy and Security
1. Data Privacy: HG Insights has a strict data privacy policy, ensuring that no PII is collected or delivered. The focus is solely on company-specific data, which helps in maintaining privacy and compliance with data protection regulations [10].
2. Security Measures: HG Insights employs robust security measures to protect the data, including encryption, access controls, and regular security audits [10].
HG Insights offers flexible solutions that can scale up or down according to the changing needs of an organization. Here are the key details regarding the terms for scaling:
Flexible Licensing and Pricing
1. License-Based Pricing: HG Insights' pricing is based on the number of licensed seats for access to their user interface product. For feed delivery, pricing is based on the coverage and history of the file .
2. Custom Pricing Options: HG Insights provides custom pricing options tailored to the specific needs and use cases of the customer. This allows organizations to scale their usage up or down as needed .
Integration and Data Management
1. Integration with External Platforms: HG Insights integrates with various platforms such as Salesforce, Marketo, and other digital advertising platforms. This integration capability supports seamless scaling of data usage and management across different systems .
2. Data Export Capabilities: The platform allows for data export to CSV and MS Excel formats, facilitating easy data portability and integration with other business applications .
Product Offerings and Solutions
1. HG Universe: This solution allows organizations to license large portions of HG Insights' core data set, enabling more accurate models, forecasts, and trend reports. This flexibility supports strategic scaling of data usage for sales and marketing teams .
2. HG Platform: A self-serve online platform that enables organizations to analyze global industries, markets, and companies. This platform helps identify opportunities with the highest propensity to buy, supporting scalable targeting and market analysis .
3. HG Market Intelligence: Provides access to best-in-class data on market landscapes, helping organizations size opportunities, track competitors, and target opportunities effectively. This solution supports scalable market analysis and competitive intelligence .
Support for Scaling
1. Customer Support: HG Insights offers robust customer support, including online ticket support, to assist organizations in scaling their usage of the platform as their needs evolve .
2. Training and Resources: HG Insights provides various training resources, including documentation, in-person training, live online training, videos, and webinars, to help organizations effectively scale their use of the platform .
Data Privacy and Security
1. Data Privacy: HG Insights does not ingest or deliver any Personally Identifiable Information (PII). The data provided is company-specific only, ensuring compliance with data privacy regulations as organizations scale their usage .
Most of the results are general information about HG Insights, their products, and data offerings. However, here are a few relevant points I could gather:
1. HG Insights likely has standard terms of service or license agreements that govern the use of their products and services, including conditions around renewal and cancellation, but the details are not publicly available in these search results .
2. Their pricing model is based on the number of licensed seats for their user interface product, and for data feed delivery, pricing is based on coverage and history of the data file . This suggests renewals may involve adjusting the number of licensed seats or data coverage based on changing organizational needs.
3. HG Insights integrates with various platforms like Salesforce, Marketo, and digital advertising platforms . The renewal process may involve reviewing and updating these integration requirements.
4. They emphasize providing flexible solutions tailored to customer needs, such as their HG Universe, HG Platform, and HG Market Intelligence offerings . Renewal terms could potentially be customized based on the specific solution utilized.
5. HG Insights has a strong focus on data privacy, not ingesting or delivering any personally identifiable information (PII) [10]. Their renewal process likely ensures continued compliance with data privacy regulations.
However, without access to their actual contract documents or terms of service, I cannot provide more specific details about the renewal and cancellation terms for HG Audience software. The search results do not contain this level of contractual information from HG Insights.
HG Audience, part of HG Insights, meets several compliance standards to ensure the security and privacy of customer data. Here are the key compliance standards and certifications:
SOC 2 Type 2 Certification
1. SOC 2 Type 2: HG Insights has achieved SOC 2 Type 2 certification, which demonstrates their adherence to stringent security, availability, and confidentiality standards. This certification is based on the Trust Services Criteria and involves a comprehensive third-party audit to ensure that internal controls are effective over an extended period [15].
- Security: Ensures the system is protected against unauthorized access.
- Availability: Ensures the system is available for operation and use as committed or agreed.
- Confidentiality: Ensures information designated as confidential is protected as committed or agreed.
GDPR Compliance
2. GDPR: HG Insights complies with the General Data Protection Regulation (GDPR), which is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. GDPR also addresses the transfer of personal data outside the EU and EEA areas .
- Data Privacy: HG Insights does not ingest or deliver any Personally Identifiable Information (PII). The data provided is company-specific only, ensuring compliance with GDPR's strict data privacy requirements .
Additional Security Measures
3. Data Encryption and Access Controls: HG Insights employs encryption to protect data both at rest and in transit. Access to systems and customer data is restricted through firewalls, VPNs, and virtual private cloud storage [10].
4. Regular Security Audits: HG Insights conducts annual penetration testing by independent third parties and quarterly internal security tests to identify and mitigate vulnerabilities [10].
Integration with Secure Platforms
5. Secure Integrations: HG Insights integrates with secure platforms such as Salesforce Audience Studio, LiveRamp IdentityLink™ Data Store, and DemystData, ensuring that data is handled securely across different systems .
These compliance standards and security measures demonstrate HG Audience's commitment to protecting customer data and maintaining high standards of data privacy and security. By adhering to SOC 2 Type 2 and GDPR, HG Insights ensures that their platform meets the necessary regulatory requirements and provides a secure environment for their customers. [10][15]
By HG Insights