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HG Audience
by HG Insights
by HG Insights
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
We help make selecting a software for your business effortless, economical and efficient.
by HG Insights
by HG Insights
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
Target accounts with the right-sized budgets for your products Focus on companies with specific technology purchase behavior Identify activity, future plans, and general interest in specific initiativesBuild custom audiences based on the technologies companies currently use, how much they are spending, and what initiatives and priorities they are operationalizing. Target your competitor’s customers and companies with the biggest relevant budgets
Increase Campaign Impact TARGET COMPANIES WITH RELEVANT BUDGETS Direct your advertising to your competitor’s customers Advertise to companies using products that integrate with yours Find companies that have adequate budget for your products Direct Delivery-We also make it easy to deliver these segments directly into leading Data Management Platforms (DMPs) and Demand Side Platforms (DSPs), and social platforms so you can get your message in front of the right decision makers for a more targeted and rewarding ad spend. Quickly action custom segments on DMPs and DSPs Integrate with social platforms Hyper Targeted Messaging
Seller
HG Insights
Increase Campaign Impact
Build custom audiences based on the technologies
Direct your advertising to your competitor’s customers
Direct Delivery
Integrate with social platforms
Hyper Targeted Messaging
Dramatically increase engagements and conversions
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How is HG Audience in terms of value for money?
for my 10000 people companyHow is HG Audience in terms of ease of use?
for my 10000 people companyHG Audience, part of HG Insights, does not have offices in the GCC (Gulf Cooperation Council) region. The company has two main office locations:
1. Santa Barbara, California, USA: 1 N Calle Cesar Chavez, Suite 100, Santa Barbara, CA 93103 .
2. London, United Kingdom: Albert House, 256-260 Old St, Old Street, London .
There is no mention of any offices in the GCC region in the provided sources.
HG Audience, part of HG Insights, has customers in the Middle East region. Here are some key details:
1. Regional Support: HG Insights provides regional support in several Middle Eastern countries, including Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia, Syria, Tunisia, and the United Arab Emirates (UAE) [15].
2. Customer Examples: While specific customer names in the Middle East are not explicitly listed in the provided sources, HG Insights' global customer base includes major technology firms and fast-growing companies that leverage their data for market analysis, sales optimization, and marketing campaigns .
3. Market Presence: HG Insights is recognized for its comprehensive technographic data and market intelligence, which is utilized by companies in various industries, including IT services, professional services, and media, among others .
4. Integration and Use Cases: The platform's integration capabilities with major CRM and marketing platforms, such as Salesforce and LinkedIn, suggest that it is used by companies in the Middle East to enhance their marketing and sales efforts .
HG Audience's local address is:
1 N Calle Cesar Chavez, Suite 100
Santa Barbara, CA 93103
United States
This is the headquarters location for HG Insights, the company that owns and operates the HG Audience software platform. Multiple sources confirm this Santa Barbara address as HG Insights' main office location:
States "HG Insights is headquartered in Santa Barbara, CA" and lists the address as "1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US".
Lists the address as "1 N Calle Cesar Chavez STE 100, Santa Barbara, California 93103, US".
Shows the "Primary" location as "1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US".
Mentions "Headquarters: 1 N Calle Cesar Chavez, Suite 100, Santa Barbara, CA 93103".
There is no specific mention of HG Audience being available in Arabic. The sources primarily discuss the features, integrations, and general capabilities of HG Audience and HG Insights, but they do not provide information about language support, including Arabic.
For more precise information, it would be best to contact HG Insights directly or refer to their official documentation and support resources.
Yes, the HG Audience platform leverages artificial intelligence (AI) and machine learning technologies in several ways, according to the provided sources:
1. AI Maturity Index: HG Audience uses a patent-pending AI Maturity Index to assess a company's readiness for generative AI adoption. This index incorporates insights from a company's AI product adoption, the locations where adoption is detected, and the strength of these detections .
2. Functional Area Intelligence: HG Audience employs machine learning algorithms as part of its Functional Area Intelligence capability. This allows the platform to detect the footprint of departments and roles within a company (such as data science, data engineering, and data analysts) and understand how they are changing over time .
3. Contextual Intent: By layering its Contextual Intent solution, HG Audience can learn what generative AI-related technologies a company is currently researching and evaluating, providing insights into their AI interests and readiness .
4. Data Processing: HG Insights, the company behind HG Audience, uses advanced data science methodologies and machine learning to process billions of unstructured digital documents daily. This allows them to produce detailed technology installation information, IT spend data, and contract intelligence .
5. AI Product Development: HG Insights has been leveraging AI for over a decade and has five pending patents related to novel applications of AI in their products and solutions .
While the sources do not explicitly state where the AI and machine learning components are developed or deployed, it is evident that these technologies are deeply integrated into the core data processing, analysis, and intelligence capabilities of the HG Audience platform and its underlying HG Insights technology intelligence offerings.
HG Audience, part of HG Insights, leverages several advanced AI and machine learning technologies to provide its services. Here are the key AI components used by HG Audience:
AI Maturity Index
- Patent-Pending AI Maturity Index: This index includes insights from a company's AI product adoption, the locations where adoption is detected, the strength of these detections, and the application of an Ideal Customer Profile of data-related product detections. It helps in assessing a company's readiness for generative AI adoption .
Functional Area Intelligence
- Machine Learning Algorithms: HG Insights uses machine learning algorithms to detect the footprint of departments and roles within a company, such as data science, data engineering, and data analysts. This helps in understanding which data science-related technologies are in use, where they are used, and on what infrastructure .
GenAI Navigator
- Generative AI: The GenAI Navigator solution helps customers understand a business’s AI maturity, cloud-centricity, and generative AI interest. It uses machine learning algorithms to detect the footprint of departments and roles within a company and understand how they are changing over time .
Data Processing and Analysis
- Advanced Data Science and Machine Learning: HG Insights processes billions of unstructured digital documents daily to produce detailed technology installation information, IT spend data, and contract intelligence. This involves sophisticated data science methodologies and machine learning techniques .
Contextual Intent
- Contextual Intent Solution: This solution layers additional insights to learn what generative AI-related technologies a company is currently researching and evaluating. It helps in identifying businesses ready to take the next step with generative AI .
While the specific use of AI models like ChatGPT is not explicitly mentioned, HG Audience employs a range of proprietary AI and machine learning technologies to deliver its insights and intelligence services. The focus is on leveraging AI to analyze vast amounts of data, detect technology usage patterns, and provide actionable insights for B2B marketing and sales strategies.
HG Audience is not specifically identified as a Web3 company. HG Audience is a product of HG Insights, which specializes in providing data-driven insights and technology intelligence for B2B marketing and sales. The platform focuses on leveraging advanced data science and machine learning to offer detailed technographic, firmographic, and contextual intent data to help businesses target their marketing efforts more effectively .
Web3 companies typically focus on decentralized technologies, blockchain, and related applications such as cryptocurrencies, smart contracts, and decentralized finance (DeFi). The sources provided do not indicate that HG Audience operates within this space or utilizes blockchain technology as a core component of its offerings.
HG Audience, part of HG Insights, does not explicitly identify itself as a Web3 company or mention the use of Web3 components such as blockchain, smart contracts, or decentralized applications (DApps). The focus of HG Insights is on providing advanced technology intelligence and data-driven insights for B2B marketing and sales, leveraging data science and machine learning rather than decentralized technologies .
Key Points:
1. Technology Intelligence: HG Insights specializes in delivering granular insights into IT installations, spend, contracts, and intent signals, helping businesses analyze markets and target prospects with precision .
2. Data Science and Machine Learning: The platform uses advanced data science methodologies to process billions of unstructured documents daily, providing detailed technographic and market intelligence .
3. Integration with Major Platforms: HG Insights integrates with various CRM and marketing platforms like Salesforce and LinkedIn, enhancing its data-driven capabilities .
Web3 Components:
Web3 typically involves decentralized technologies such as blockchain, smart contracts, and DApps, which are not mentioned in the context of HG Audience or HG Insights' offerings. The sources provided do not indicate that HG Insights incorporates these Web3 components into its platform.
By HG Insights