Name: Heyday
Brand: Hootsuite
SKU: 68bae3325d21ba109af2140e
Rating: 4.6 (20 reviews)

Overview of Heyday Software Company

Heyday by Hootsuite is a conversational AI platform designed to help brands deliver personalized customer experiences through messaging apps and social media. It was founded in Montreal, Canada, and acquired by Hootsuite in August 2021 for CA $60 million.

Founding and Growth

Founded: June 1, 2017
Founders: Steve Desjarlais, Étienne Mérineau, David Bordeleau, Hugues Rousseau
Initial Focus: Retail-focused AI chatbot for customer engagement and support.
Growth: Rapid adoption across 77 countries, especially in fashion, beauty, home furnishings, and food sectors.

Funding and Valuation

Funding Rounds: 4 rounds before acquisition.
Investors: Creative Destruction Lab, Desjardins Venture Capital, L-SPARK, Innovobot, Anges Quebec.

Product Offerings and Features

Heyday offers a full-stack conversational AI solution for e-commerce and customer service:

Key Features:

AI-powered chatbot for 24/7 support
FAQ automation (e.g., order tracking, shipping)
Lead capture via chat triggers
Dynamic cart creation
Multichannel support (Messenger, WhatsApp, Instagram, etc.)
Unified inbox for agents
Campaign analytics and CSAT tracking
Product recommendations in chat
Integration with Shopify, BigCommerce, Mailchimp, and more

Acquisitions and Product Expansion

Acquired by Hootsuite in 2021 to enhance social commerce capabilities.
Sparkcentral Acquisition: Earlier in 2021, Hootsuite also acquired Sparkcentral, expanding its automation and messaging distribution capabilities.
Heyday now operates as a standalone brand but is integrated into Hootsuite’s broader engagement platform.

Heyday AI and New Features

Generative AI Chatbot: Uses OpenAI and Azure OpenAI models for intelligent, brand-aligned responses.
Click-to-Messenger Campaigns: Drive engagement from ads to chat.
Real-Time Personalization: AI tailors product suggestions and messages based on user behavior.
Arabic Language Support: Expands usability in MENA markets.

Company Culture and Values

Mission: “Make buying from a brand as easy as messaging a friend”.
Values: Personalization, automation, customer-centricity, and frictionless experiences.
Team Size: ~132 employees post-acquisition.
Culture: Innovation-driven, with a focus on AI ethics, privacy, and customer trust.

User Base and Community

Global Reach: Used in 77+ countries.
Industries Served: Fashion, cosmetics, food & beverage, home furnishings.
Notable Clients: Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, Jack & Jones.
Community Engagement: Active support channels, onboarding resources, and integration with Hootsuite Academy.

Heyday

Categories Associated

Key Features: