Name: Grin
Brand: Grin
SKU: 67f3e9d43e8e2f46a4618084
Rating: 4.7 (148 reviews)

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Grin

By Grin

Categories Associated

Influencer Marketing Software

Overview of Grin Software Company

Grin is a leading influencer marketing software platform designed to help direct-to-consumer (DTC) brands manage their relationships with influencers. The platform offers a comprehensive suite of tools for influencer discovery, campaign management, content management, and analytics.

Founding and Growth

Grin was founded in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company was established to address the growing need for authentic influencer marketing solutions. Since its inception, Grin has experienced rapid growth, positioning itself as a key player in the influencer marketing industry.

Funding and Valuation

Grin has raised significant funding to support its growth and expansion. The company closed a $110 million Series B funding round in October 2021, led by Lone Pine Capital, with participation from BOND and other investors. This funding round increased Grin's overall valuation to $910 million. Additionally, Grin raised $16 million in a Series A extension in May 2021.

Product Offerings and Features

Grin offers a wide range of features designed to streamline influencer marketing:

Influencer Discovery: Tools to find and recruit influencers based on audience demographics and engagement metrics.
Campaign Management: Comprehensive tools for managing campaign activities, including creating briefs, tracking performance, and managing communications.
E-commerce Integration: Seamless integration with platforms like Shopify, WooCommerce, and BigCommerce.
Content Management: Tools to track and repurpose influencer-generated content.
Payment and Compliance: Simplified payment processes for influencers, including multi-currency support and tax compliance.
Analytics and Reporting: Robust reporting tools to measure campaign success and provide actionable insights.

Acquisitions and Product Expansion

Grin has made strategic acquisitions to enhance its product offerings. For example, the company acquired WearAway in January 2019 to expand its capabilities in influencer marketing. Grin continues to invest in new tools and features to support the evolving needs of the creator economy.

Grin AI and New Features

Grin regularly updates its platform with new features to improve efficiency and effectiveness. Recent updates include the TikTok Creator Search tool, enhancements to the Activations workflow, and the introduction of Professional Services to provide additional support and strategic guidance.

Company Culture and Values

Grin's company culture is built on core values such as Customer Love, Growth, Ownership, Authenticity, and One Team. The company prioritizes customer success, encourages personal and professional growth, and fosters a collaborative and inclusive work environment. Grin offers flexible working hours, comprehensive health benefits, and professional development opportunities.

User Base and Community

Grin serves a diverse user base, including some of the world's fastest-growing brands like SKIMS, Allbirds, and GoPro. The company has also launched the GRIN Community, a professional network for influencer marketers to connect, share ideas, and access exclusive resources. This community helps marketers navigate the evolving influencer marketing landscape and build world-class creator programs.