Gleam
By Crowd9 PTY LTD
Gleam is an Australian software company that provides a growth marketing platform designed to help businesses engage with and expand their customer base. The platform is known for its suite of marketing applications, which include tools for running contests, giveaways, email captures, and user-generated content galleries. Gleam serves a wide range of clients, including e-commerce businesses, social media influencers, and digital marketing agencies.
Gleam was founded in April 2013 by Stuart McKeown and John Sherwood. The company started as a side project to promote other ventures but quickly grew into a standalone business. The founders initially ran Gleam alongside other projects until they could sustain themselves financially from Gleam's revenue. This careful and organic growth strategy allowed them to avoid external funding and maintain control over the company.
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Gleam's platform consists of four main applications:
These applications are designed to help businesses increase engagement, grow their audience, and drive conversions.
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Gleam regularly updates its platform with new features and improvements. For example, the introduction of the "Timed Bonus Action" feature allows users to incentivize specific actions within a set timeframe, enhancing engagement and participation in campaigns.
Gleam operates with a lean team structure, consisting of two full-time co-founders and a team of 12 part-time engineers. The company culture emphasizes simplicity, product focus, and getting things done. This efficient setup has enabled Gleam to maintain a strong market presence and rapidly respond to customer needs.
Gleam has a diverse user base that includes over 5,000 businesses and a wide range of clients, from YouTube vloggers to e-commerce shops and musicians. The platform's ease of use and effectiveness in driving engagement have contributed to its widespread adoption. Gleam's community benefits from a viral growth model, where satisfied users often bring in new customers through word-of-mouth and visible branding on widgets
