GivingTools
By GivingTools
GivingTools is a U.S.-based online fundraising platform designed to help nonprofits, churches, and schools streamline donation management and enhance donor engagement. It offers a secure, affordable, and highly customizable system for creating donation appeals, tracking contributions, and managing donor data. The platform is known for its simplicity, flexibility, and transparent pricing, making it a popular choice among small to mid-sized organizations.
GivingTools was launched in 2014 by Fathom Studio, a creative agency founded in 1999. Initially developed as a capital campaign website tool, GivingTools evolved into a full-featured donation platform. The first version (GivingTools 1.0) was soft-launched in 2014, followed by a major overhaul in 2017 with version 2.0, which introduced support for multiple payment processors, enhanced security, and expanded appeal types. The platform has grown steadily, now trusted by hundreds of nonprofits across the U.S., with over $161 million raised to date.
GivingTools is a privately held company and has not raised external funding as of now. It operates under the legal name Fathom Studio, LLC, and its growth has been organic, supported by its parent agency’s resources and client base. There is no publicly disclosed valuation.
GivingTools provides a robust set of features tailored for nonprofit fundraising:
The platform is praised for its ease of use, security, and cost-effectiveness, with no setup, cancellation, or hidden fees.
GivingTools is currently rolling out version 3.0, which includes backend improvements for faster reporting and scalability. Recent updates include:
The company actively incorporates user feedback into its development roadmap, ensuring continuous refinement.
GivingTools emphasizes simplicity, transparency, and user empowerment. It operates with a customer-first mindset, offering responsive support that users often describe as feeling like an extension of their own team. The platform avoids industry-standard pricing traps and prioritizes ethical, accessible fundraising tools. Its culture is rooted in the values of affordability, flexibility, and trust, supported by the creative and service-oriented ethos of its parent company, Fathom Studio.
GivingTools serves a diverse range of nonprofits, including religious institutions, health organizations, and educational groups. Its user base includes small to mid-sized nonprofits that value cost-efficiency and ease of use. Verified reviews highlight high satisfaction with customer support, intuitive design, and the platform’s ability to simplify online giving. The community is engaged through demo accounts, tutorials, and direct feedback channels, fostering a collaborative environment for continuous improvement.
