FraudScore

FraudScore offers a rich suite of features designed to provide deep insights and proactive protection against digital ad fraud. At its core, the platform analyzes over 150 fraud patterns for each conversion, using a combination of machine learning and behavioral analytics to detect threats like click spamming, bot traffic, and VPN usage. One standout feature is SafeClick, which filters and redirects fraudulent clicks before they reach advertisers, helping preserve campaign integrity. Users can also set up SmartReject, a tool that automatically blocks suspicious conversions before they’re passed to traffic sources. FraudScore’s Alerts system allows users to customize warning thresholds based on traffic quality, ensuring timely intervention. For collaborative work, the Guest Access feature lets teams share reports securely with limited data visibility. Additionally, the Data API enables seamless integration with custom dashboards and BI tools, while the Blacklist function helps exclude problematic affiliates or offers from scoring. Altogether, these features make FraudScore a powerful and flexible solution for advertisers and networks seeking to minimize fraud and maximize ROI.