FloristWare is a privately held software company specializing in POS (point-of-sale) and shop management solutions tailored specifically for retail florists. Established in 2002, FloristWare has grown to become one of the leading independent POS/CRM platforms in the floral industry, distinct for not being tied to wire services. Its headquarters are in Wilmington, Delaware, with an additional presence in Toronto, Ontario. The company offers its solutions primarily in English and markets itself as “powerful, affordable, and easy-to-use”.
FloristWare was founded in 2002. Over the past two decades, the company has focused on filling the niche for florists seeking independent, technology-driven solutions to simplify their store operations. Its status as a SaaS pioneer in this vertical has helped it remain competitive and relevant—emphasizing ongoing feature development and direct customer support.
FloristWare is bootstrapped and has reported no external funding to date. Its estimated annual revenue is around $435,000, with a typical price point of $1,200/year for its services.
internal product development, regular addition of in-demand features (such as upsell automation, delivery area defaults), and enhancements based on florist feedback.
Automated upsell prompts to increase average sale value.
Default delivery area selection for time-saving order input.
Real-time delivery confirmations, reducing customer inquiry calls.
Print and document customization.
FloristWare serves a loyal user base of retail floral shops—ranging from small independent businesses to multi-location operators. Its community is engaged, contributing feedback and suggestions that directly inform product development. FloristWare staff regularly interact with clients at industry events and trade expos, and the company is recognized as a long-standing associate of “Florists For Change,” working to improve the economics of the retail florist and promote fairness and education within the industry.
