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Experro is a modern, AI-powered Digital Experience Platform (DXP) designed to help eCommerce brands deliver fast, personalized, and scalable digital storefronts. It combines a headless CMS, AI-driven product discovery, real-time personalization, and a customer data platform (CDP) into a single, composable solution. The platform is built by Rapidops Inc., a digital product and innovation company headquartered in Charlotte, North Carolina, with development operations in Ahmedabad, India.

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Experro was launched by Rapidops as a response to the growing demand for flexible, intelligent, and composable digital commerce solutions. While the exact founding year of Experro as a product is not publicly listed, Rapidops was founded in 2008, and Experro emerged as a flagship product in the early 2020s. It has since grown rapidly, gaining traction among mid-market and enterprise eCommerce brands looking to modernize their digital infrastructure.

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As of now, Experro has not publicly disclosed any independent funding rounds or valuation figures. It is currently privately held under Rapidops Inc., which has bootstrapped and grown organically. This gives Experro the flexibility to innovate without external investor pressure, though it may seek funding in the future to accelerate expansion.

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Experro’s platform is modular and composable, offering a suite of integrated tools:

Headless CMS: Visual, no-code content management across channels.
AI-Powered Product Discovery: Generative AI and LLMs for personalized search and recommendations.
Customer Data Platform (CDP): Real-time segmentation and behavioral targeting.
Autonomous Merchandising: AI agents optimize product placement and promotions.
Multi-language & Localization: Supports 270+ languages, including Arabic and RTL layouts.
Visual Site Builder: Drag-and-drop tools for marketers and designers.
API-First Architecture: Seamless integration with ERPs, CRMs, and eCommerce platforms.

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Recent innovations include:

Agentic AI: Autonomous AI agents that analyze, execute, and optimize digital experiences.
AI Shopping Assistants: Conversational tools that guide users through product discovery.
Real-Time Layout Adaptation: Dynamic site changes based on user behavior and campaign performance.

These features position Experro as a forward-thinking platform in the DXP space.

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Experro, through Rapidops, promotes a culture of innovation, agility, and customer-centricity. The team emphasizes:

Speed to market: Helping clients launch faster with fewer technical bottlenecks.
Empowerment: Enabling marketers and merchandisers to work independently of developers.
Scalability: Supporting businesses from startup to enterprise scale.

The company also values transparency, collaboration, and continuous learning, which is reflected in its support and onboarding processes.

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Experro serves a growing global user base, including B2B, B2C, and D2C eCommerce brands. While specific customer names in the Middle East or other regions are not publicly listed, the platform is designed to scale to millions of users and billions of data points. It supports a wide range of industries, from fashion and electronics to healthcare and industrial goods.

The community around Experro is still emerging, with support provided through:

A dedicated knowledge base
Developer documentation
Live support and account managers
Implementation partners for enterprise clients.

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