Deliveroo is a British online food delivery company founded in 2013 by Will Shu and Greg Orlowski. Headquartered in London, Deliveroo operates in several countries, including the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar. The company acts as an intermediary between customers and restaurants, providing a platform for ordering food, which is then delivered by couriers
Deliveroo was established when Will Shu, an American banking analyst, moved to London and noticed the lack of quality food delivery options. He partnered with Greg Orlowski to create Deliveroo, initially launching in London with just two restaurants. The company quickly expanded, becoming one of Europe's fastest-growing businesses, with revenues reaching £128 million by 2016.
Deliveroo has raised approximately $1.713 billion over 13 funding rounds. Notable investors include Amazon, which invested in the company in 2019 and reaffirmed its partnership in 2020. Deliveroo's valuation was estimated at $7 billion in January 2021. Despite a challenging IPO in March 2021, where it lost 31% of its value on the first day, Deliveroo has continued to grow its revenue, reaching £2 billion in 2023.
Menu Customization: Customers can customize their orders according to dietary preferences and special instructions.
Live Updates and Order Management: Real-time tracking of orders and comprehensive customer support are available.
Deliveroo Plus: A subscription service offering unlimited free delivery.
Deliveroo has made strategic acquisitions, such as Cultivate Software in 2019, to enhance its technological capabilities. The company has expanded its offerings to include Deliveroo HOP, which operates delivery-only grocery stores in partnership with existing grocers.
Deliveroo has continuously innovated its platform, launching an advertising platform in 2022 for businesses to promote products within the app. The company has also introduced contactless delivery options in response to the COVID-19 pandemic.
Deliveroo prides itself on a strong company culture characterized by creativity, eagerness, and trust. The company emphasizes customer obsession, focusing on the needs of customers, restaurants, and riders. Deliveroo supports employee well-being through initiatives like fitness classes and meditation programs.
Deliveroo serves approximately 7.1 million users, primarily in the United Kingdom. The company partners with around 182,000 restaurants, grocers, and retailers globally. Deliveroo is committed to supporting local communities by partnering with local restaurants and providing high-quality food delivery services.
