

DeliverLogic
By DeliverLogic
DeliverLogic is a U.S.-based SaaS company specializing in restaurant delivery software. Headquartered in Tampa, Florida, it provides a turnkey solution for online ordering, last-mile logistics, and customer support. The platform is designed to empower restaurants and independent delivery services with tools for automation, branding, and scalability. DeliverLogic operates in the Business/Productivity Software and Restaurant Technology verticals, serving over 45,000 restaurants and facilitating more than 25 million deliveries.
DeliverLogic was founded in 2009 by Brian Whorley and Daniel Lynn. Initially focused on streamlining restaurant delivery operations, the company evolved into a full-stack logistics and ordering platform. Over the years, it has grown steadily, now employing around 23 people. Its growth has been driven by the increasing demand for white-label delivery solutions and the rise of independent delivery services competing with giants like DoorDash and Uber Eats.
DeliverLogic has raised a modest amount of funding, with a seed round of $10,000 completed in 2009. It remains a privately held company, having undergone a secondary private transaction in April 2023. While exact valuation figures are not publicly disclosed, the company is generating revenue and has maintained a lean operational model. Its estimated annual revenue is around $2.6 million.
DeliverLogic’s platform includes a wide array of features tailored for restaurant delivery operations:
Recent updates include:
DeliverLogic promotes a culture of innovation, agility, and customer empowerment. With a small but focused team, the company emphasizes personalized support, offering one-on-one training, Slack-based communication channels, and community engagement. Its values center around helping local businesses compete with national delivery platforms by offering scalable, branded solutions.
DeliverLogic serves a diverse user base that includes:
The platform supports over 150 delivery providers and has paid out more than $129 million to drivers, indicating strong adoption and trust within the delivery ecosystem.