DecideAct
By DecideAct
DecideAct provides a cloud-based strategy execution management platform designed to replace manual, old-fashioned tools like spreadsheets with a centralized solution for aligning teams, assigning accountability, and ensuring strategic goals are achieved. The company operates primarily in the technology sector, offering services to organizations worldwide seeking better governance and real-time oversight around their strategic projects.
DecideAct was founded in Denmark in 2014 by Flemming Videriksen, Bjarni Snaebjorn Jonsson, and Bjarne Kastberg, initially as an offshoot of their strategy consulting and implementation business. The transition from consulting to a SaaS model occurred a few years into its journey. Early growth was marked by a milestone of DKK 1 million in turnover by 2016 and pioneering key technology features. Expansion began in Icelandic and Danish markets and has accelerated internationally since 2020, with customers now spanning numerous countries and sectors.
DecideAct has raised over $1.5 million through three funding rounds, culminating in an IPO listed on the Copenhagen Stock Exchange (First North) in December 2020. Key investors include Blue Lagoon, which also served as an early test client. The latest figures place their annual recurring revenue (ARR) at around DKK 8.9–10 million. The company continues to pursue aggressive international scaling strategies, especially in the Nordic, Canadian, and North American markets.
DecideAct’s platform offers a holistic suite of features for strategic planning and execution, including:
Goal alignment and strategic roadmap creation
Project and portfolio management
Real-time analytics and dashboards for tracking progress
ESG integration for sustainability and governance tracking
Collaboration and customizable workflows
AI-powered strategy execution tools for automation and insights
Recent innovations include the rollout of a budget-friendly, AI-powered version of its cloud platform designed for simplicity and accessibility, particularly targeting small teams and organizations with a lower entry price point (starting at EUR 100). A free trial version was also released to democratize access to professional strategy management tools. AI-powered onboarding and self-service capabilities characterize the latest features, aiming to rapidly scale user acquisition.
DecideAct notably emphasizes a culture of integrity, balance, and courage. The company values honesty, diversity, risk-taking, and clarity in decision-making. Team members are described as open-minded, impact-driven, and oriented toward continuous improvement, with an explicit focus on employee well-being alongside delivering client excellence.
The user base includes both private enterprises and public sector organizations, with early and ongoing traction in the Nordics and Iceland. Expansion focuses include the Canadian, North American, and English-speaking markets. Strategic partnerships and a push towards making the technology accessible to both large and small teams are driving recent community growth efforts. DecideAct aims to add thousands of new users in the next 18 months through its new offerings, especially targeting market segments ready to embrace digital transformation of their strategy processes.
