Data-Impact by NielsenIQ is a data analytics platform designed to improve e-commerce performance for consumer-packaged goods brands. It tracks over 50,000 online stores across 60 countries and offers detailed analytics on product performance, digital shelf monitoring, and location-based insights. Key features include Amazon Sales & Share Analytics, digital shelf management, location-based analytics, and e-retail media tracking. The platform is highly customizable, offering personalized scorecards, automated reports, and strategic guidance from customer success managers. It also provides ongoing, expert assistance tailored to clients' specific needs.