Cube
By Cube Planning, Inc
Cube is a cloud-based financial planning and analysis (FP&A) platform headquartered in New York City. It is designed to help finance teams streamline budgeting, forecasting, and reporting using a spreadsheet-native interface that integrates with Excel and Google Sheets. Cube’s mission is to empower finance teams to move faster, collaborate more deeply, and guide smarter business decisions in real time.
Cube was founded by Christina Ross (CEO) and Josh Holat (CTO). While some sources list its founding year as 2006, others cite 2018 as the launch of its current SaaS product. Christina Ross, a former CFO, created Cube out of frustration with legacy FP&A tools that were slow, error-prone, and hard to adopt. The company has grown steadily, with a team of around 88–250 employees.
Cube has raised $64 million across 7 funding rounds, including:
Key investors include Battery Ventures, Mayfield, Techstars, Bonfire Ventures, and Alumni Ventures. Cube is considered a “soonicorn” (soon-to-be unicorn) and ranks 18th among 788 competitors in its category.
Cube offers a no-code FP&A platform with the following core features:
Cube has acquired Acin, a company focused on risk and control data, to expand its capabilities in compliance and operational risk management. It has also launched AI-powered apps for Slack and Teams to enhance conversational analytics.
Recent innovations include:
Cube promotes a culture built on values like:
The company is women-founded and women-led, with a strong emphasis on diversity, collaboration, and customer-centric innovation.
Cube serves a wide range of customers, including:
It has built a vibrant community of FP&A professionals through its Strategic Finance Pros Slack group, webinars, and customer success programs. Users report saving 10+ hours per week and $300K+ annually using Cube.
