Contently is a leading content marketing platform that helps brands manage their content strategies effectively. Founded in 2010 and based in New York City, Contently operates at the intersection of technology, marketing, and content creation. The platform offers a suite of tools and services designed to streamline the content creation process, enhance storytelling, and drive engagement through high-quality content.
Contently was founded by Shane Snow and Joe Coleman in 2010 as a response to the growing demand for high-quality content in digital marketing. The founders recognized a gap in the market for a platform that could connect brands with freelance writers and content creators while providing tools for managing content strategy effectively.
The company experienced rapid growth, particularly as businesses increasingly shifted their focus toward content marketing. Contently's early innovations included leveraging technology to facilitate content production and measurement, effectively positioning the company as a pioneer in the content marketing space.
Contently has raised multiple rounds of funding to support its growth and expansion. Notable funding rounds include a Series A round of $5 million in 2013, led by RRE Ventures, and subsequent rounds bringing the total amount raised to approximately $50 million. Major investors include FirmAsset Management, Shasta Ventures, and Lerer Hippeau Ventures.
As of my last training data in October 2023, Contently's valuation was estimated to be around $100 million. This valuation reflects the company’s strong market presence, growth in user adoption, and the increasing demand for content marketing solutions.
Contently’s primary product offerings include:
Contently has focused on strategic growth and product expansion rather than making numerous acquisitions. The company has continuously refined its platform based on user feedback and evolving market needs. This strategy has resulted in enhancements to their core features, such as improved analytics, better user interfaces, and expanded access to freelance talent.
As part of its commitment to innovation, Contently frequently rolls out new features to meet the changing demands of the content marketing landscape. Recent feature updates have included:
Contently prides itself on a strong company culture that emphasizes creativity, collaboration, and integrity. The company promotes an environment where innovation is encouraged, and employees are empowered to contribute to the platform's evolution. Contently's core values include:
Contently serves a diverse user base, ranging from small startups to large enterprises across various industries, including technology, finance, healthcare, and consumer goods. The platform is designed to cater to content marketers, brand managers, and communications teams looking to enhance their content strategies.
Contently also fosters a community of content creators and marketers through initiatives like webinars, workshops, and educational resources. This community aspect allows users to connect, share best practices, and learn from industry experts, further enhancing the value of the platform.
