Conga CPQ is a robust configure, price, quote solution that empowers sales teams to efficiently manage complex product configurations and pricing structures. It offers features such as guided selling, dynamic product bundling, and real-time validation to ensure accurate and compliant quotes. The platform supports various pricing models, including one-time, recurring, and usage-based pricing, and integrates seamlessly with CRM systems to streamline the sales process. Conga CPQ also provides advanced analytics and reporting tools, enabling businesses to gain insights into sales performance and make data-driven decisions. Its scalability and flexibility make it suitable for organizations of all sizes seeking to enhance their sales operations.
Conga CPQ is part of Conga's comprehensive suite of Revenue Lifecycle Management (RLM) solutions. Conga, founded in 2006, initially focused on document generation and automation before expanding into CPQ through its acquisition of Octiv and other strategic moves. The company has evolved into a leading provider of end-to-end sales automation tools.
Conga has received private equity backing, most notably from Insight Partners and Thoma Bravo. In 2020, Conga merged with Apttus (a major CPQ and CLM player), creating a powerful force in the CPQ space with significant valuation and market share. Though exact valuation figures aren’t public, the combined entity operates at enterprise scale.
Conga CPQ focuses on complex configuration and deal optimization. Key features include:
Conga has expanded through mergers and acquisitions, including Octiv (documents), Orchestrate (workflow automation), and the merger with Apttus (CPQ and CLM). This has significantly broadened Conga’s platform capabilities.
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Conga promotes innovation, customer success, and operational excellence. It values scalability and helping companies automate revenue operations with minimal friction.
Conga CPQ is used by global enterprises in sectors like manufacturing, technology, telecom, and financial services. The user base includes sales ops teams, pricing analysts, and contract administrators. Conga also supports users with a strong partner ecosystem, customer success programs, and its Conga Connect community events.
