Drag-and-Drop Layout: Users can rearrange dashboard cards to prioritize the most relevant data, ensuring that critical insights are always front and center.
Hide/Show Cards: Unnecessary dashboard cards can be hidden to reduce clutter and distractions. Hidden cards can be restored at any time, and are excluded from downloaded reports, keeping exports streamlined and relevant.
Default Tabs: For cards with multiple tabs, users can select which tab is displayed by default, making the dashboard more efficient for daily workflows.
Custom Filters: Clarity supports the creation of custom filters using Google Tag Manager (GTM) or the Clarity Client API. Businesses can tag sessions with custom criteria such as audience IDs, company IDs, A/B test groups, custom actions, or content groupings.
Custom Identifiers: You can send custom user IDs, session IDs, and page IDs into Clarity, enabling granular analysis of specific user journeys or campaign cohorts.
Saved Segments: Frequently used filter criteria can be saved as segments, allowing quick access to tailored views of data for ongoing analysis.
Third-Party Integrations: Clarity can be integrated with platforms like Google Analytics and CRM systems, enabling businesses to combine behavioral data with broader marketing and sales insights for a holistic view of customer engagement.
Custom Tagging: Integration with tools like CustomFit allows businesses to push custom experiences and behaviors as tags into Clarity, making it possible to analyze specific campaigns or user flows directly within the Clarity interface.
E-Commerce Reporting: Clarity can track e-commerce events by leveraging GA4 e-commerce data layers or product JSON-LD, providing product view metrics and allowing session recordings or heatmaps for specific product pages.
Encryption in Transit and at Rest: All data collected and processed by Clarity is encrypted both during transmission and while stored on Microsoft Azure servers, ensuring that unauthorized parties cannot access sensitive information during transfer or storage.
Azure Hosting & SOC2 Audits: Clarity’s infrastructure is hosted on Microsoft Azure, which undergoes regular SOC2 audits. These audits cover security, privacy, confidentiality, processing integrity, and availability, ensuring a robust cloud environment.
Security Development Lifecycle: Microsoft applies its Security Development Lifecycle to Clarity, including security reviews, static and dynamic code analysis, penetration testing, and active infrastructure monitoring.
OpenID Connect / OAuth2 Authentication: Clarity authenticates users via secure protocols such as OpenID Connect and OAuth2, supporting login through Microsoft, Facebook, or Google accounts. Password management is handled by these authentication providers, reducing the risk of credential breaches.
Role-Based Access: Access to Clarity dashboards and data can be restricted based on user roles, ensuring only authorized personnel can view or manage sensitive data.
Content Masking: Clarity offers multiple masking modes (Relaxed, Balanced, Strict) to automatically redact or obscure sensitive information (such as emails, form fields, or full page content) from session recordings and heatmaps. Users can also customize masking by specifying HTML elements or CSS selectors to be masked.
IP Blocking: Administrators can block specific IP addresses (e.g., internal team members) to prevent their sessions from being tracked or stored by Clarity.
Cookie Consent Management: Clarity supports configurations to ensure cookies are only set after explicit user consent, aligning with GDPR and CCPA requirements.
GDPR and CCPA Compliance: Clarity is designed to comply with major privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Microsoft acts as a data controller for Clarity, and data subject rights are honored through standard Microsoft processes.
Data Anonymization: By default, Clarity anonymizes user data, avoiding the collection of personally identifiable information unless specifically allowed by the website owner’s settings.
Active Monitoring: Clarity’s infrastructure is actively monitored for security threats, and Microsoft conducts regular privacy and security risk assessments.
Business Continuity and Disaster Recovery: Clarity benefits from Azure’s business continuity and disaster recovery protocols, ensuring data availability and protection even in the case of incidents.
Azure Data Centers: All data is stored in Microsoft Azure data centers, with compliance for cross-border data transfers (e.g., Standard Contractual Clauses for EU customers).
