Name: Circuit Route Planner
Brand: Circuit
SKU: 68833b07bdc36164580e8468
Rating: 4.9 (309 reviews)

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Circuit Route Planner

By Circuit

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Route Planning Software

Overview of Circuit Route Planner Software Company

Circuit is a UK-based routing‑software company founded by Jack Underwood in 2018 (or 2016 by some sources) to help delivery drivers and courier firms plan more efficient multi-stop routes. It offers two core products:

Circuit Route Planner, a mobile app designed primarily for individual delivery drivers
Circuit for Teams, a full-featured dispatcher and last‑mile delivery management platform for courier companies.

Founding and Growth

2018 launch (some sources mention 2016) by Jack Underwood, initially targeting solo courier drivers and grew organically. Latka Tracxn
Expanded into a full-scale business platform, launching Circuit for Teams around 2020.
Growth has been steady and capital‑efficient: under £0.5M raised, no major VC rounds, runway managed via early revenues and angel funding.

Product Offerings and Features

Circuit Route Planner (consumer/driver app)

Designed for individual couriers/drivers; downloaded over 10 million times on Android alone (4.5★ rating, 167K reviews).
Features: add unlimited routes and stops, voice or spreadsheet entry, real-time re‑optimization, time windows and priority stops, package finder, integration with preferred GPS like Google Maps and Waze. The free version limits to 10 stops per route.

Circuit for Teams

Built for courier firms and retailers; supports multi-driver route planning, live tracking, dispatching, client portal, proof of delivery (photos/signatures), recipient notifications, performance analytics.
Integrations: Shopify, Zapier, API import, CSV/Excel; syncing drivers via live dashboards and mapping updates.

Technology Stack & Partners

Built on Google Maps Platform Mobility Services (Navigation SDK, Routes API, Geocoding & Places) to enable accurate address validation, turn‑by‑turn direction, live traffic, and ETAs
Google Maps enables Circuit to support over 180–190 countries worldwide.

Circuit Route Planner AI and New Features

Circuit for Teams launched ~2020; has evolved rapidly with driver tracking, proof-of-delivery, recipient ETA updates, parcel organization, etc.
Latest additions: integration with Routes API for dynamic traffic-aware ETAs, automated address validation to reduce delivery failures, and intelligent driver assignment.

Company Culture and Values

Lean, capital-efficient (“bootstrapped”) operation—from Business Insider: founder refused further dilution and favors autonomy.
Remote-first workforce: small core team (~58 employees, 19 engineers), spread across globally (e.g., UK, Belgium, Australia, Brazil).
Product‑focused with sharp execution; emphasis on usability, accuracy, and practical driver value (e.g., saving an hour/day on routes).
Strong alignment with partners like Google in building robust mapping solutions.

User Base and Community

Individual drivers: over 10 million app downloads; highly rated, with reviews praising speed and ease of generating routes. Many drivers report saving ~1 hour per day.
Business customers: ~50,000 customers (courier firms, retailers) using Circuit for Teams as of 2024. ~650 businesses joined in the most recent 30 days.
Supported over 1 billion deliveries in 2024 globally.
Across devices and geographies, Circuit supports operations in 180–190 countries. Feedback emphasizes simplicity for drivers and clear dashboards for dispatchers.