CHEQ Essentials is the self-serve platform segment of CHEQ, a global leader in Go-To-Market Security headquartered in Tel Aviv, Israel. CHEQ's mission is to combat fake internet traffic, helping businesses target authentic users and thus maximize marketing and sales efforts. CHEQ Essentials specifically helps marketing teams and advertising agencies protect their ads and websites from invalid traffic including bots and fraudulent clicks. The platform is trusted by over 15,000 companies worldwide and is recognized for its advanced cyber technology in stopping adfraud and fake web traffic.
CHEQ was founded in 2016 by veterans from Israel's Unit 8200 military intelligence unit. The company started with a focus on stopping bots and fraudulent users on the internet and has since evolved into a broader Go-To-Market Security provider. Over time, CHEQ Essentials has grown into a major solution for protecting PPC campaigns, with features such as real-time campaign monitoring, IP blocking, and fake audience exclusion. The company has expanded its team to between 250 and 500 employees and has continuously innovated in cybersecurity technology dedicated to marketing and growth teams.
CHEQ has raised a total of approximately $182 million across multiple funding rounds. Key rounds include a $1 million seed round in 2016, a $5 million Series A in 2018 led by Battery Ventures, a $26 million Series B in 2019, and a significant $150 million Series C in February 2022 led by Tiger Global Management. The latest valuation around the Series C round was estimated at about $1 billion, signaling CHEQ's status as a unicorn startup with strong investor confidence to drive further product expansion and global growth.
CHEQ has significantly expanded its product line from just click fraud protection to a full Go-To-Market Security platform that addresses a wide range of threats affecting marketing, sales, and customer journeys. This product expansion includes capabilities in traffic verification, threat and identity intelligence, privacy compliance, and martech tag management.
CHEQ's platform focus on multi-layered traffic, threat, and identity intelligence engines that distinguish legitimate users from malicious actors with high accuracy and low false positives. CHEQ processes trillions of signals daily and imposes hundreds of real-time cybersecurity challenges per visit. Innovations also include centralized privacy management, simplification of compliance, and enhanced sales and marketing efficiency features.
CHEQ's culture is rooted in its mission to "fight the fake web" by creating a transparent and authentic internet experience for businesses. Founded by cybersecurity veterans, the company values innovation, customer service, and deep expertise. CHEQ emphasizes collaboration with clients to provide tailored solutions and actively seeks top talent to continue their groundbreaking cybersecurity work.
CHEQ Essentials is trusted by over 15,000 companies worldwide, including thousands of advertising agencies protecting their marketing budgets from adfraud. Its user base comprises marketing teams, growth experts, and agencies who rely on CHEQ for real-time fraud detection and campaign protection across multiple advertising platforms.
