CANDDi (Campaign and Digital Intelligence Ltd) is a UK-based lead intelligence and visitor tracking software provider, focused on empowering sales and marketing teams with deeper visibility into online behaviors and actionable prospect insights.
CANDDi specializes in helping businesses identify and segment website visitors, revealing both company and individual profiles to drive sales engagement. Its platform goes beyond generic analytics, delivering granular data about specific site activities, engagement history, and attribution across digital touchpoints.
Founded in Manchester, UK, CANDDi has grown steadily by addressing the demand for advanced visitor intelligence. As of 2025, its team is listed as 11–50 employees, with notable traction among financial services, SaaS, consumer goods, and design companies. Recent growth has involved expanding integrations and supporting multi-domain tracking.
CANDDi's recorded funding totals approximately €657k, with an enterprise valuation estimated between €2–3 million as of 2025. The annual revenue reached $3.8M in August 2025, indicating consistent but moderate growth for a specialized software vendor in its category.
Visitor Identification: Identifies individual visitors and companies by cross-referencing web form interactions, email click-throughs, and IP data.
Lead Scoring and Segmentation: Provides advanced segmentation options and scoring based on behavioral signals and multi-device journeys.
Real-Time Alerts and Reporting: Users are notified instantly when high-value leads visit and can access customizable dashboards and scheduled reports.
CRM and Marketing Automation Integrations: Supports connections with major platforms, including Zoho, Pipedrive, and SugarCRM, with data enrichment and export APIs.
Email Tracking and Outlook/Gmail Plugins: Enable personalized follow-up and campaign response tracking.
In July 2025, CANDDi was acquired by Leadinfo, a Dutch lead tracking competitor, as part of their strategic expansion in the UK B2B market. The acquisition is expected to enhance the breadth of features and data integrations for CANDDi customers, supporting further product innovation and market reach.
CANDDi has regularly introduced enhancements in multi-device tracking, heatmaps, actionable behavioral signals, A/B testing, and API accessibility to improve segmentation, personalization, and sales follow-up efficiency. Feedback-driven development remains central, with user-requested workflow customizations added periodically.
As a small, dynamic UK tech business, CANDDi emphasizes transparency, collaboration, and customer-first values. User reviews highlight responsive support and proactive issue resolution as key cultural strengths. The company also stresses data privacy and compliance ethics in its European outreach.
CANDDi serves a broad mix of startups, SMBs, mid-market, and enterprise teams. Its primary user base includes sales, marketing, and revenue operations professionals who require deeper lead attribution, rapid follow-up capability, and campaign performance insights. The user community actively exchanges best practices, supported by CANDDi’s training and onboarding resources.
