Botman

Botman is a robust SaaS platform designed to combat non-human and invalid traffic (IVT) across digital advertising ecosystems. It offers real-time IVT verification for media buyers and sellers, using over 60 advanced traps to detect threats like click spam, fake devices, proxy traffic, and domain spoofing. With seamless integration options via REST/JS APIs, Botman enables precise traffic scoring and decision-making. Its dashboard provides actionable insights by IP and referrer, helping users monitor and optimize traffic quality. Botman supports various ad formats—including Prebid, oRTB, CTV, XML Push/Pop, and mobile—in both prebid and postbid environments. The platform also features auto-optimization tools, partner discovery with IVT scoring, and customizable risk thresholds, all aimed at improving return on ad spend (RoAS) by up to 30%.