Boomerangme
By Boomerangme
Boomerangme is a Wilmington, Delaware-based SaaS company specializing in digital loyalty and customer retention solutions for local businesses, marketing agencies, and franchise chains. The platform enables businesses to create, manage, and optimize digital loyalty programs, offering tools for issuing digital loyalty cards, managing customer rewards, and integrating loyalty initiatives with existing business processes. Boomerangme positions itself as a “loyalty SaaS business in a box,” with a focus on empowering agencies and SMBs to drive customer retention and unlock greater profit from their existing customer base.
Boomerangme was founded in 2019 by Mikhail Inishev and Mikhail Zhukov, with a mission to simplify and digitize loyalty programs for small and medium-sized businesses. Since its inception, the company has demonstrated rapid growth. By 2024, Boomerangme had connected over 30,000 local businesses, issued more than 3 million digital loyalty cards, and empowered over 1,800 agencies across North America. The company has achieved a fourfold year-over-year growth rate and generated $800,000 in annual recurring revenue (ARR) as of late 2024.
Boomerangme has attracted significant investor interest. In December 2023, the company raised $900,000, reaching a valuation of $6 million. In January 2025, Boomerangme secured $1.5 million in seed funding, led by Oleg Schegolev, CEO and Founder of Semrush, with participation from prominent MarTech investors and backers of companies like Dentsu, MindBox, and eLama. The new capital is being used to enhance product development, expand reseller features, and grow white-label capabilities.
Boomerangme’s platform is designed for versatility and ease of use. It supports the creation of six types of digital loyalty cards: stamp, subscription, certificate, coupon, discount, and cashback cards. Businesses can fully customize cards with their branding, integrate with POS and CRM systems, and use built-in CRM tools for customer segmentation and targeted marketing. Other features include real-time analytics, referral programs, geolocation-based push notifications, and third-party integrations via API. The platform also offers a scanner app for easy reward validation and supports multi-currency and flexible pricing options.
Boomerangme’s growth strategy has focused on expanding its product capabilities and white-label offerings. The company has prioritized enhancing its reseller and agency features, allowing agencies to rebrand the platform and manage multiple client accounts, thus scaling its reach through partnerships rather than acquisitions.
Recent funding rounds have enabled Boomerangme to accelerate product development. The company has rolled out new features such as advanced analytics dashboards, expanded card templates, improved CRM integrations, and enhanced automation for workflows and push notifications. These updates are designed to make it even easier for agencies and businesses to implement effective, data-driven loyalty programs.
Boomerangme’s culture is rooted in supporting entrepreneurship and empowering local businesses. The company’s mission is to help businesses build meaningful customer relationships effortlessly and to shift the focus from customer acquisition to retention. The team values innovation, transparency, and customer-centricity, and is committed to delivering value-driven solutions that foster long-term business growth.
Boomerangme serves a diverse user base that includes over 30,000 local businesses, 1,800+ agencies, and franchise chains across North America and beyond. Its solutions are used by retailers, restaurants, salons, fitness centers, and service providers. The company has built a strong community of partners and clients, offering resources such as demos, consultations, and active support channels to ensure customer success. Boomerangme’s user base continues to grow, driven by its focus on retention, white-label flexibility, and robust agency support.
