Automate RPA
By Auto/Mate, Inc
Automate RPA is a flagship product of Fortra, a global cybersecurity and automation company. Fortra rebranded from HelpSystems to reflect its broader mission of helping organizations secure and streamline their operations. Automate RPA is positioned as a no-code/low-code automation platform that empowers both IT and business users to automate repetitive tasks and complex workflows without deep programming knowledge.
Automate RPA originated as part of HelpSystems’ broader automation suite, which has been evolving for over two decades. While the exact launch date of Automate RPA is not publicly specified, it has grown significantly in capability and market presence, especially after HelpSystems’ strategic acquisitions and rebranding to Fortra. The platform has been recognized in industry reports such as the Gartner Magic Quadrant, G2 Grid, and Everest Group’s RPA PEAK Matrix, reflecting its growing influence in the RPA space.
Fortra is a privately held company, and detailed funding rounds or valuation figures are not publicly disclosed. However, the company has made numerous acquisitions and expanded its portfolio significantly, suggesting strong financial backing and strategic investment in automation and cybersecurity technologies.
Automate RPA offers a range of features designed to support both simple task automation and enterprise-scale process orchestration:
The platform is available in multiple editions, including Automate Desktop, Automate Plus, and Automate Ultimate, catering to different organizational sizes and needs
Fortra has expanded its automation capabilities through strategic acquisitions, integrating technologies that enhance Automate RPA’s reach into areas like:
These integrations allow Automate RPA to function as part of a broader intelligent automation ecosystem, combining RPA with cybersecurity and business process automation (BPA).
Recent updates to Automate RPA have focused on:
These features aim to make automation more accessible and scalable across departments.
Fortra emphasizes a culture of customer-centric innovation, security-first thinking, and collaborative problem-solving. The company is known for its responsive support, offering live assistance and personalized onboarding. It also fosters a strong partner ecosystem, enabling global reach and localized support.
Automate RPA serves a diverse user base across industries such as:
Its community includes both technical users (IT admins, developers) and non-technical users (business analysts, operations managers). Fortra supports this community through:
