Audience Republic
By Audience Republic
Audience Republic is a marketing and CRM platform specifically designed to help live event organizers, promoters, venues, and artists maximize ticket sales and fan engagement through data-driven campaigns and automation. Founded in 2016 and headquartered in Los Angeles, California, the company operates globally with a team passionate about the live events industry. The platform integrates with major ticketing providers, enabling event professionals to unify sales and audience data in one place. Its mission is to empower event organizers to sell more tickets while reducing marketing effort through features like CRM, email marketing, SMS messaging, automation, advertising, and gamified campaigns. The company serves over 500 venues, promoters, and festivals worldwide, including high-profile clients such as Live Nation and major music festivals.
Audience Republic was co-founded by Jared Kristensen, a former concert promoter, and Jason MacLulich, a technology expert, who met in 2015. Their combined experience in event promotion and technology development led to the creation of a platform addressing the critical challenge of ticket sales-a challenge Kristensen personally experienced when losing significant money on an event due to poor marketing. Initially launched under the name Ticket Squad, the company rebranded to Audience Republic to reflect a broader vision beyond ticketing to audience engagement.
Audience Republic has raised over $12 million in funding from venture capital firms, angel investors, and grants. Notable investors include Artesian Capital and Macdoch Ventures. The company remains privately held, with an estimated annual revenue of around $5 million as of 2024. The team size ranges between 30 to 42 employees, distributed across the United States, United Kingdom, and Australia.
Audience Republic provides an all-in-one marketing suite tailored for live events, featuring:
Audience Republic has focused on organic growth and continuous product expansion rather than acquisitions. The company has added features such as gamified presale campaigns, advanced automation, and broadened integrations with commerce platforms to support digital goods and memberships.
Recent innovations include:
Audience Republic’s culture is rooted in a deep passion for live events and a commitment to delivering market-leading solutions that empower event professionals. The team is globally distributed but united by a shared goal to innovate in event marketing technology. The founders’ backgrounds in event promotion and technology foster a culture that values practical, user-centric innovation aimed at solving real industry challenges. The company emphasizes collaboration, customer success, and continuous improvement to help clients “do less and sell more.
Audience Republic serves a diverse and substantial user base including over 500 venues, promoters, festivals, and artists worldwide. Their clients range from independent festivals and concert promoters to major industry players like Live Nation and large-scale music events. The platform has been used by tens of thousands of fans globally, with millions of people having engaged through its consumer-facing products. This broad adoption reflects a strong community of event professionals relying on Audience Republic for audience building, ticket sales, and fan engagement.
