Arketa is a modern wellness business platform designed to help fitness studios, instructors, and wellness entrepreneurs manage and grow their operations. It offers an all-in-one solution that includes scheduling, booking, payments, marketing automation, video content monetization, and branded digital experiences. The platform is known for its intuitive design, fast onboarding, and deep customization, making it a favorite among wellness professionals seeking simplicity and scalability.
Arketa was founded by a team of wellness professionals and technologists who experienced firsthand the limitations of traditional studio management software. The co-founders include a yoga instructor who turned to wellness after recovering from multiple knee surgeries and an engineer and Ironman champion named Josh. Their shared vision was to create a platform that empowers studio owners to grow beyond classes and build sustainable businesses.
The company emerged during the COVID-19 pandemic, a time when 22% of U.S. health clubs and studios closed. Arketa responded to this crisis by offering tools that support hybrid wellness models—combining in-person classes with digital offerings like video libraries, retreats, and online courses. This approach helped studios diversify revenue and adapt to changing consumer behavior.
Arketa has raised significant venture capital to fuel its growth:
In May 2025, Arketa raised $7.6 million in funding from First Round Capital, Amity Ventures, Fitt Capital, Y Combinator, and others.
In June 2025, the company announced a $15 million Series A round led by Inspired Capital, with continued support from First Round Capital and Y Combinator.
These investments validate Arketa’s mission and position it as a key player in the future of wellness business technology.
Arketa’s platform includes:
Arketa frequently rolls out new features, often monthly. These include:
Expanded reporting dashboards.
This pace of innovation ensures that users always have access to cutting-edge tools.
Arketa’s culture is rooted in empathy, innovation, and user empowerment. The team is composed of former studio owners, instructors, and wellness advocates who understand the industry’s challenges. Their mission is to build technology that supports—not replaces—the human connection central to wellness. Arketa emphasizes fast, human support, and is known for its responsiveness and care.
The company is also hiring across departments, signaling a commitment to growth and community-building.
Arketa serves thousands of studios and instructors, including high-profile clients like Free People Movement, KK Sweat (NYC), Turf Studio Vancouver, and fitness influencers like Lindsey Harrod. Studios using Arketa have reported up to 5x business growth, with increased memberships, waitlisted classes, and improved client engagement.
The platform supports businesses of all sizes—from solo instructors to multi-location studios—and fosters a vibrant community of wellness professionals.
