Appointlet is a privately held SaaS company headquartered in Portland, Oregon, founded in 2012 by Jared Morse and Rami El Chamaa. The platform offers cloud-based appointment scheduling solutions, enabling businesses to create branded booking pages, integrate with calendars, collect payments, and set up automations to streamline client engagements. The company serves a global customer base—with over 100,000 organizations and more than 1,100 paying customers—delivering a scalable and intuitive scheduling solution.
Appointlet was established in 2012, with co-founders Jared Morse (CEO) and Rami El Chamaa leading its vision. Initially targeting salons, the platform rapidly expanded into diverse sectors like education, healthcare, professional services, and real estate.
According to Latka, revenue grew from $0 at launch to approximately $444K in 2017, peaking at $710K in 2023, before reaching $515.8K in 2024. Despite a year-over-year decline in revenue for 2024, Appointlet sustains steady profitability and a loyal user base.
Appointlet underwent a Seed funding round in January 2016, backed by Starve Ups, following participation in an accelerator/incubator. No further funding rounds have been publicly recorded. PitchBook categorizes the company as accelerator-backed with modest funding and currently revenue-generating, though specific valuation figures are undisclosed.
Appointlet provides a robust and user-centric scheduling ecosystem:
There is no publicly available evidence that Appointlet has pursued acquisitions. Instead, the company has focused on in-house development, adding features like group meetings, payment collection, and multiple booking types to refine its offering. [getlatka.com], [appointlet.com]
Recent enhancements include support for group or multi-person bookings, team availability pooling, deeper payment processing integration, and further branding and automation improvements.
Appointlet embraces a customer-first, technology-forward culture. Founder/CEO Rami El Chamaa’s multilingual skills (English, Arabic, French) reflect a global orientation. The company promotes simplicity, usability, and strong client relationships, as reflected in its high customer satisfaction scores. Though small (3–4 full-time staff), the team is dedicated to developing a polished product with strong support.
1,100–1,200 paying customers represent mainly small to mid-sized businesses, educational institutions, healthcare providers, sales/marketing teams, and real estate professionals.
