AppFollow is a B2B SaaS company headquartered in Helsinki, Finland, that provides a comprehensive platform for mobile app management. The company focuses on helping businesses track, analyze, and respond to user feedback, thereby enhancing app performance and user satisfaction. AppFollow serves over 70,000 businesses and tracks more than 184,000 apps monthly, making it a significant player in the app management industry.
AppFollow was founded in 2015 by Anatoly Sharifulin and Pavel, who initially developed a tool to monitor app reviews during a hackathon. The tool's success led to the establishment of AppFollow. The company has since grown steadily, achieving a revenue of $4.4 million in 2023 with a team of 86 employees. The company has maintained a global and fully remote workforce from its inception, emphasizing innovation and adaptability.
AppFollow has raised a total of $7.23 million over five funding rounds. The most recent funding was a Series A round of $5 million in October 2020. The company was valued at $3.97 million in February 2018. Despite initial slow growth, AppFollow has successfully navigated the challenges and secured substantial investment to support its expansion and development.
AppFollow offers a robust suite of tools designed to optimize app performance and user engagement. Key features include:
Review Monitoring and Management: Track and respond to user reviews across multiple app stores.
Sentiment Analysis: Analyze user feedback to identify trends and areas for improvement.
Workflow Automation: Automate repetitive tasks such as review categorization and auto-replies.
Integration with Support Tools: Seamlessly integrate with platforms like Slack, Zendesk, Helpshift, and Discord.
Analytics and Reporting: Access detailed dashboards and reports for insights into app performance and user satisfaction.
AppFollow has focused on expanding its product capabilities through continuous development and integration with various business systems. This strategy has allowed the company to offer a comprehensive solution that meets the needs of different teams within an organization, from ASO to customer support
Recent updates to AppFollow's platform include enhanced automation features, such as automated review translation and categorization, and improved integration capabilities with tools like Freshdesk and Intercom. These updates aim to streamline workflows and improve user engagement.
AppFollow prides itself on a culture of innovation, collaboration, and remote work. The company values transparency, continuous learning, and adaptability, which are reflected in its bi-annual hackathons and commitment to a fully remote workforce. This culture has enabled AppFollow to attract and retain top talent from around the world
AppFollow serves a diverse user base of over 212,000 users and 70,000 businesses globally. The platform supports 140 languages and has facilitated over 8 million replies to user reviews since 2017. The company's community is active and engaged, with users frequently participating in discussions, sharing insights, and providing feedback to help improve the platform.
