AppDirect
By AppDirect
AppDirect is a leading B2B subscription commerce platform that simplifies the buying, selling, and management of recurring technology services. Headquartered in San Francisco, AppDirect serves over 1,000 providers, 10,000 advisors, and 5 million subscribers globally. The platform is trusted by major brands such as Microsoft, Google, Comcast, Deutsche Telekom, and Jaguar Land Rover. AppDirect's ecosystem supports a wide range of cloud products and services, including collaboration tools, IT management, security, and core business applications.
AppDirect was founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen. The company started with the vision of making it easier for small businesses to find, buy, and use software to succeed in the rapidly changing digital world. Over the years, AppDirect has grown significantly, expanding its services and reach. The company has launched marketplaces with leading technology companies and expanded its global reach to millions of businesses.
AppDirect has raised over $553 million in funding from various investors, including JP Morgan Chase, CDPQ, StarVest Partners, Inovia Capital, and Mithril Capital Management. The company has completed multiple funding rounds, including a $35 million Series C in 2014 and a $191.43 million Series G in 2020. As of 2018, AppDirect had a valuation of $1.5 billion. Recent investments include a $100 million funding round from CDPQ in 2024, aimed at supporting the AppDirect Capital Invest program
AppDirect offers a comprehensive suite of solutions designed to streamline and automate various aspects of cloud service commerce. Key components of its platform include:
AppMarket: A white-label marketplace for selling both first-party and third-party products and services.
AppBilling: A robust subscription billing platform that supports global sales of any product or service.
AppDistribution: Tools for distributing SaaS products through select marketplaces, enabling instant global reach.
AppReseller: A service that facilitates the management of indirect sales channels through reseller management.
AppDevices: Solutions for managing device applications and ensuring seamless integration across platforms.
AppDirect has made several strategic acquisitions to expand its product offerings and capabilities. Notable acquisitions include IT Cloud Solutions (ITcloud.ca), one of Canada's largest technology providers, and the marketplace platform Builtfirst. These acquisitions have helped AppDirect enhance its marketplace solutions and broaden its reach in the cloud services market.
AppDirect continuously innovates and introduces new features to stay ahead in the competitive landscape. Recent announcements at their Thrive conference included a tailored developer experience, expanded reseller capabilities, and the next iteration of AppDirect AI, which focuses on the humanization of IT. These features aim to provide tools, integrations, and opportunities that enhance the overall user experience and support growth in the channel.
AppDirect fosters a unique culture that emphasizes personal and professional growth for its employees. The company values innovation, collaboration, and customer-centricity. AppDirect's leadership team has decades of collective cloud experience and is passionate about helping companies reap the benefits of SaaS. The company encourages employees to thrive and reach their peak performance through a supportive and dynamic work environment.
AppDirect serves a diverse and extensive user base, including technology providers, advisors, and businesses. With over 1,000 providers, 10,000 advisors, and 5 million subscribers, the AppDirect ecosystem is robust and influential. The platform supports a wide range of industries and has established partnerships with major technology companies, enabling it to offer a comprehensive catalog of cloud products and services.
