Relay.app is a San Francisco–based workflow automation platform designed to streamline business operations by integrating AI-powered automation with seamless human oversight. It enables users to automate, monitor, and optimize cross-product workflows involving more than 100 popular SaaS applications, focusing on flexibility, powerful AI features, and a refined user experience.
Relay.app was founded in 2021 by Jacob Bank, a former Google product leader known for creating and selling the tech behind Timeful to Google. After holding senior roles at Google (including major work on Gmail and Google Calendar), Bank brought in a team of industry veterans and technologists to launch Relay.app. The company rapidly positioned itself as a modern alternative to Zapier by prioritizing both deep integrations and a “human-in-the-loop” philosophy for workflows
Relay.app has raised a total of at least $8.1–$8.2million in seed funding, led by prominent Silicon Valley investors including Andreessen Horowitz (a16z), Khosla Ventures, SV Angel, Neo, and BoxGroup. The company’s investor backing has allowed it to accelerate growth, expand its workforce, and develop advanced automation and AI capabilities.
Relay.app distinguishes itself with a robust platform that features:
AI-powered workflow automation and custom prompts
Human-in-the-loop steps for approvals and critical decisions
100+ app integrations spanning productivity, HR, CRM, and financial tools
Flexible, intuitive workflow builder with support for data flows, conditional paths, and iterative loops
Real-time monitoring, collaborative editing, and granular role-based permissions
Built-in features for content summarization, data extraction, automated translation, onboarding, and notification flows
Relay.app regularly adds new features, especially around AI (custom agents, content parsing, etc.), and workflow essentials such as enhanced approval systems, integration depth, expanded conditional logic, and real-time collaboration tools for teams.
Relay.app is a fully remote company, with a distributed team across North America and Europe. The culture emphasizes autonomy, senior hires, hands-on contribution regardless of title, and a minimal meeting culture. Company values include supporting user productivity, prioritizing human judgment alongside AI, and building a highly engaged, supportive community. Relay.app is lauded for its helpful customer support and proactive, user-driven product thinking.
Relay.app’s user base spans high-growth companies and startups (including Ramp, Lumos, Warp, Motion, Tavus, and Skyflow). The platform is notable for empowering non-technical users to build robust automations. Relay.app maintains an active ambassador group, delivers fast customer support, and is praised for the warmth and inclusivity of its community. The company fosters engagement by responding quickly to feature requests and involving users in the evolution of the product.
Relay.app
By Relay.app Inc
