Quartile

Name: Quartile
Brand: Quartile
SKU: 66e94aad7cda773cec6b108c
Rating: 4.6 (121 reviews)

Overview of Quartile Software Company

Quartile is a leading e-commerce cross-channel advertising platform that specializes in optimizing online marketing campaigns for businesses. Utilizing six proprietary machine learning technologies, Quartile enhances e-commerce operations by optimizing campaigns at the product and keyword level across various advertising channels within 48 hours. The platform offers a seamless integration of cross-channel marketing efforts, providing a unified system to manage advertising strategies for all major channels. Quartile operates on a flat-rate fee structure based on total ad spend, eliminating commissions and extra fees. The platform's patented technologies allow for precise campaign optimization, while its unified measurement and attribution reporting help businesses identify key sales drivers. Additionally, Quartile offers dedicated client success teams to tailor strategies to meet unique business goals, as demonstrated by success stories like Restaurantware's significant sales growth on Amazon.

Founding and Growth

Quartile was founded in 2016 with a focus on providing AI-driven ad optimization solutions for e-commerce sellers. The company has grown significantly, particularly through strategic acquisitions that have expanded its capabilities and market presence.

Funding and Valuation

Quartile has received private equity funding, with Rockbridge Growth Equity as a key investor. The most recent funding round occurred on October 1, 2020. Specific details about the valuation were not disclosed in the available information.

Analyzed By Zoftware•

Last Updated: 18th Nov 2025

Product Offerings and Features

Quartile offers a comprehensive suite of tools designed to optimize pay-per-click (PPC) campaigns. Key features include:

Amazon PPC and DSP: Enables targeting at various stages of the sales funnel.
Google Shopping and Paid Search: Optimizes visibility on Google's search engine results pages.
Instacart Integration: Facilitates brand visibility on Instacart with automated campaign management.
Hourly Bidding Optimization: Automates bid management to enhance efficiency.
Advanced Audience Targeting: Utilizes first-party and third-party data for precise targeting.

Acquisitions and Product Expansion

Quartile has made strategic acquisitions to bolster its capabilities:

Acquired Sidecar in December 2021, forming the largest cross-channel e-commerce advertising platform.
Acquired Boutique Seller on April 21, 2022, further expanding its market reach.

Quartile AI and New Features

Quartile continuously updates its platform with new features aimed at improving campaign performance through advanced analytics, audience targeting, and omnichannel advertising solutions.

Company Culture and Values

Quartile promotes a culture of resilience, growth mindset, and collaboration. The company values diversity and inclusion, offering flexible work arrangements and a supportive environment for professional development. Employee benefits include wellness programs, health insurance plans, 401k matching, and parental leave.

User Base and Community

Quartile serves a diverse range of clients from small businesses to large retailers, helping them maximize their advertising effectiveness across multiple channels. The company is trusted by international brands such as Under Armour and Crate & Barrel.

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Advertising Agency Software