Planning and Strategy: Identifying business goals, use cases, and specific requirements for the marketing intelligence solution.
Data Integration: Planning the integration of data from various sources, including marketing, sales, commerce, and service platforms.
Account Setup: Setting up the Marketing Cloud Intelligence account, including user roles, permissions, and data connectors.
Customization and Configuration: Customizing the account to fit specific business needs, including logo branding and access settings.
Training and Onboarding: Providing training to users on how to use the platform effectively.
The implementation timeline can vary significantly based on the complexity of the organization's data ecosystem and specific requirements. It can range from a few weeks to several months.
Pricing Structure: The cost of Marketing Cloud Intelligence varies based on the selected package—Starter, Growth, or Plus—tailored to different organizational needs.
Package Details:
Starter Package: Priced at approximately $3,000 per organization per month, supports up to 10 users and 3 million data rows.
Growth Package: Costs around $10,000 per organization per month, accommodating up to 20 users and 20 million data rows.
Plus Package: Requires a custom quote, designed for larger organizations with up to 80 users and 100 million data rows.
User Limitations: Each package has specific user limits, with Starter allowing 10 users (including admins and viewers), Growth permitting 20 users, and Plus supporting up to 80 users.
Data Row Capacity: The number of data rows varies significantly across packages, impacting the volume of marketing data that can be processed and analyzed.
Additional Costs: Organizations may incur setup fees, maintenance costs, or support charges depending on their contract terms with Salesforce.
Customization Needs: Pricing may also be influenced by additional features or customizations required by the organization, which can vary widely based on specific marketing analytics needs.
Contract Terms: Most Salesforce products operate under annual contracts, but terms can differ based on the chosen package and additional services.
Consultation for Quotes: For an accurate and tailored pricing estimate, organizations are encouraged to contact Salesforce directly to discuss their unique requirements.
Support Options: Premier support is included in all editions of Marketing Cloud Intelligence, offering various levels of assistance based on the package selected.
Contract Renewal
Automatic Renewal: Most Salesforce products, including Marketing Cloud Intelligence, use annual contracts that automatically renew at the end of the term unless specified otherwise. Customers must provide notice if they do not wish to renew.
Notice Period: To avoid automatic renewal, customers typically need to give written notice of non-renewal or downgrade at least 60 days before the expiration of the current subscription term.
Rate Adjustments: Upon renewal, the subscription will renew at Salesforce's then-current rates. This means that the cost may increase at the beginning of each new subscription term.
Scope of Use: Customers can increase their scope of use by placing a new order or modifying an existing one by mutual agreement with Salesforce. Any increased scope will be charged at the then-current rates, prorated for the remainder of the current subscription term.
Contract Cancellation
Termination for Cause: Either party may terminate the agreement if the other party fails to correct a material breach within a specified remedy period (usually 60 days) after receiving written notice of the breach.
Refunds: If the agreement is terminated for cause due to non-conformance that cannot be corrected, Salesforce will refund any prepaid but unused subscription fees covering the period after termination.
Modification of Terms: If Salesforce modifies the terms of the agreement and the customer does not agree with the changes, the customer must notify Salesforce in writing within 30 days. If the customer does not agree to the revised terms, the subscription will terminate at the next renewal date, and Salesforce will refund any prepaid but unused subscription fees.
Data Ownership Assurance: Salesforce typically allows organizations to retain ownership of their data, ensuring that businesses have control over their information stored within Marketing Cloud Intelligence.
Compliance with Major Standards: Salesforce generally adheres to significant industry regulations, including GDPR and HIPAA, where applicable.
SOC 2 Compliance: Salesforce is compliant with SOC 2 standards, which focus on security, availability, processing integrity, confidentiality, and privacy, providing a framework for managing customer data responsibly.
Regulatory Certifications: The platform maintains various certifications and attestations that validate its compliance with industry-specific regulations, ensuring organizations can meet their regulatory obligations.
Continuous Monitoring for Compliance: Salesforce implements continuous monitoring and improvement processes to uphold compliance standards, ensuring that security measures evolve in response to emerging threats and regulatory changes.
Data Protection Features: The platform includes robust data protection features such as encryption, access controls, and audit trails, which are essential for maintaining compliance with regulations like GDPR and HIPAA.
User Responsibilities: Organizations are encouraged to verify their specific compliance requirements directly with Salesforce to ensure that the platform meets their unique regulatory needs.
Support for Compliance Audits: Salesforce provides resources and documentation that assist organizations in preparing for compliance audits, helping them demonstrate adherence to required standards.
Granular Access Controls: The platform allows businesses to define user permissions at a granular level, which is crucial for protecting sensitive information and ensuring compliance with privacy regulations.
Automated Compliance Processes: Salesforce offers tools that automate compliance tasks, reducing the risk of human error and ensuring that critical compliance steps are consistently followed.
Consultation on Compliance Needs: Organizations are advised to engage in discussions with Salesforce representatives about their specific compliance needs and how the platform can support them effectively.
Marketing Cloud Intelligence
By Salesforce
