
Jurny provides a fully agentic AI-powered property management system (PMS) and operating system (jOS), combining communication, guest management, pricing, review automation, and real-time operational controls in one centralized platform. Propelled by its proprietary AI network, NIA, Jurny minimizes fragmented tech stacks and simplifies every aspect of property management—from bookings to guest requests to automated upsells.
Founded by Luca Zambello in 2017 (originally as Guestwiser), Jurny is based in North Hollywood, California. Zambello’s background in hospitality and property management informed the company’s mission to provide scalable automation for hospitality professionals. Jurny’s usage surged after the implementation of AI tools in 2021, showing 100%+ year-over-year SaaS revenue growth and currently handling over 200,000 guest reservations autonomously as of 2024.
Jurny has raised approximately $14.25M across five funding rounds, including recent angel rounds and investments from Mucker Capital, Okapi VC, and others. Its latest reported valuation as of August 2023 was $16-18M, supported by strong market traction, impressive growth rates, and a significant total addressable market for AI-driven hospitality solutions.
Agentic AI-powered PMS and operating system (jOS) for unified property management
AI-driven guest communication across multiple channels (Airbnb, Booking.com, SMS, WhatsApp, etc.)
Smart Inbox for centralized message management
Automated review responses and upsells
IoT integration (smart locks, sensors, access control, energy, WiFi)
Mobile app for guests offering self-check-in, booking extensions, local recommendations
Dynamic pricing and yield management
Cleaning and maintenance scheduling
Direct bookings, channel management, and third-party integrations
Data Scientist Agent for instant operational insights
Recent innovations include conversational, voice-activated commands for property and business management, autonomous agents for guest messaging and review responses, AI-powered upsells, and seamless OTA/channel sync for centralized control of all listings.
Jurny is led by a team of industry experts and entrepreneurs who value empowerment, personalization, and trusted automation. The company emphasizes enhancing, not replacing, the human touch in hospitality, aiming for trust, transparency, and the empowerment of property managers through intelligent technology.
Jurny's platform serves short-term rental operators, property managers, boutique hotels, and real estate investors—from 10 to 10,000+ listings. The company boasts rapid growth, supporting over 2,000 properties and handling hundreds of thousands of guest interactions, with a community of tech-forward hospitality professionals focused on operational excellence, guest satisfaction, and scaling smarter.

Jurny
By Jurny, Inc