You can start really easy and you can check the results easily. The customer support is also good and they are willing to help
The tool is quite easy to implement and results are quite accurate
VWO is by far the best to run tests in AND the data they provide is insightful and actionable
It is an excellent tool to perform testing of websites and optimize them, easy to use and very user-friendly
VWO offers a very complete paid tool with advanced features like heatmaps, session recordings, funnel tests, server-side testing, and more
Their support is great and that's the key
The customer support is also good and they are willing to help
It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis
VWO's generous free plan caters to small and medium-sized websites, offering essential features like A/B tests, multivariate tests, and basic segmentation
The thing that is most frustrating is that we can't store data forever. For example, if we are running a heatmap it only will store data for the last 60-90 days
Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time
Seems to have more negative effects on site speed than other platforms
VWO's approach to page loading can lead to Cumulative Layout Shift issues, which Google now penalizes
Add-ons like heatmaps and server-side testing also come at an extra cost, making the minimum yearly contract starting at $24,000 for more advanced capabilities
