Upland Second Street is a comprehensive audience engagement platform that empowers businesses, particularly in the media and publishing sectors, to create interactive promotions such as contests, quizzes, and surveys. These tools are designed to capture first-party data, enhance customer engagement, and drive revenue growth.
Founded in 2010, Second Street established itself as a leading provider of audience engagement solutions. In January 2021, it was acquired by Upland Software for $25.4 million in cash, with an additional $5 million holdback payable after 12 months. At the time of acquisition, Second Street was generating approximately $9.4 million in annual recurring revenue. This acquisition expanded Upland's Customer Experience Management suite, integrating Second Street's capabilities into its broader portfolio of digital transformation tools.
Second Street began as an independent company focused on helping media organizations and marketers engage audiences through interactive content. Over the years, it expanded its offerings and client base, leading to its acquisition by Upland Software in 2021. Post-acquisition, Second Street has continued to grow under Upland's umbrella, benefiting from increased resources and integration with other Upland products.
Second Street offers a robust suite of tools designed to create engaging, interactive campaigns:
Campaign Types: Over a dozen customizable options, including AI-powered quizzes, polls, ballots, surveys, and photo contests. Upland Software
Templates: Access to more than 1,000 turnkey templates to streamline campaign creation.
Data Capture: Advanced capabilities to collect detailed audience data for personalized marketing efforts.
Multi-Channel Growth: Tools to expand reach via email, text, and social media opt-ins.
Real-Time Lead Alerts: Immediate notifications for sponsors to enhance conversion rates.
Second Street continuously updates its platform to meet evolving market needs:
AI Trivia Quiz Generation: Utilizes AI to create engaging quizzes in under five minutes, enhancing user interaction.
Enhanced Data Segmentation: Improved tools for audience segmentation, allowing for more targeted marketing campaigns.
Second Street prides itself on a culture of excellence and customer success. The company has consistently received G2 badges over the past five years, reflecting its commitment to high performance and customer satisfaction.
Second Street serves over 4,000 brands worldwide, including media companies, marketers, and businesses seeking to enhance audience engagement. The platform's versatility and ease of use have fostered a strong community of users who share best practices and success stories.
Second Street
By Upland Software, Inc
