Second Street

Second Street, part of Upland Software, is a robust audience engagement platform designed to help businesses and media companies create, manage, and optimize interactive campaigns that drive revenue and audience growth. The platform offers a wide variety of customizable campaign types-including AI-powered quizzes, polls, ballots, surveys, sweepstakes, and photo contests-supported by over 1,000 turnkey templates to accelerate campaign creation without the need for design skills. Its self-serve interface enables rapid onboarding and campaign launch, while flexible branding and campaign options allow for deep customization to fit advertisers’ and sponsors’ needs. Second Street emphasizes robust data capture and segmentation, providing tools for lead generation, email opt-ins, and detailed audience insights. The platform supports integration with CRM, email marketing, social media, and e-commerce solutions, and includes advanced features such as A/B testing, analytics, multi-user management, and automated email responses. With expert consulting resources, strong customer support, and proven effectiveness in boosting engagement and advertiser ROI, Second Street is a leading solution for interactive promotions and digital audience development.