Roxhill Media

Implementing Roxhill Media's PR software is a streamlined process designed to get you up and running efficiently. Here's an overview of the typical steps involved:

1. Meet Your Account Manager: Upon subscription, you're assigned a dedicated account manager who will guide you through the setup process and help tailor the platform to your PR needs.

2. Schedule Training Session: Engage in a concise 45-minute online training session with your account manager to master the platform's features and functionalities, enabling you to build relevant media connections and achieve your PR goals.

3. Set Up Custom Journalist Alerts: Configure personalized alerts to stay informed about journalist movements, article publications, and media requests pertinent to your industry.

4. Build Targeted Media Lists: Utilize the platform's tools to create focused media lists comprising journalists and outlets that align with your target audience.

5. Craft and Distribute Pitches: Develop compelling stories and use Roxhill's distribution features to send personalized press releases to your curated media contacts.

Roxhill Media customization process:

1. Media List Customization: Roxhill Media allows users to create effective, customized media lists tailored to specific press releases and campaigns. Users can select journalists, influencers, and bloggers based on various criteria, ensuring that each list is relevant to the story and target audience.

2. Journalist Alerts: The platform provides real-time journalist alerts and media requests, which can be customized according to the user's interests. This feature helps PR professionals stay updated on journalist moves and changes in the media landscape, allowing them to adjust their media lists and strategies accordingly.

3. Search Capabilities: Roxhill Media offers powerful search capabilities that deliver relevant results across article topics, journalist sectors, and companies written about. This allows users to find and target the right journalists quickly, based on their specific business needs and campaign goals.

4. Customized Streams: Users can receive customized streams tailored by their interests, including topics and keywords across social media. This helps in building strong relationships with the journalist community by providing insights and alerts that are relevant to the user's business.

5. Detailed Journalist Profiles: The media database includes detailed journalist profiles that allow users to familiarize themselves with journalists' biographies, current focus via live social feeds, and story interests. This information can be used to tailor pitches and build lasting relationships with journalists, customized to the user's PR strategy.

Roxhill Media offers a variety of training and support options to new users to ensure they can effectively utilize the platform:

1. Personalized Training: Roxhill provides reasonable support and training to users and their colleagues to understand how to use all aspects of the Roxhill Platform most effectively. Training may be conducted in person or remotely via online services.

2. Help & Feedback Service: Users can contact Roxhill via the 'Help & feedback' service if they have questions concerning any journalist or outlet, the functionality of, or training on the Roxhill Platform. Roxhill aims to respond to inquiries within 10 minutes during normal business hours.

3. PR Academy: Roxhill’s PR Academy is a resource page for junior PR training, offering users the opportunity to brush up on basics, hear from seasoned professionals, and learn tips and tricks of the trade. It includes learning how to pitch, build successful media lists, and develop professional relationships with journalists.

4. Video Tutorials and User Guides: Roxhill provides access to video tutorials and a range of helpful user guides to get users started with the platform.

5. Weekly Events with Journalists: Roxhill runs weekly events with top journalists from leading publications, allowing users to hear directly from them and tailor their approach.

Roxhill Media security measures:

1. Data Encryption: Roxhill Media ensures that all personal information provided is stored on secure servers. Although the specific details of encryption are not mentioned, the use of secure servers typically involves data encryption both in transit and at rest.

2. Secure and Password-Protected Access: Access to journalists' personal information is restricted to those within the PR community who have signed up to use the Roxhill Media Platform and those within Roxhill Media itself. This access is secured through a password-protected site, which helps prevent unauthorized access to sensitive information.

3. Data Hosting and Maintenance: Personal data handled by Roxhill Media is processed by staff in the UK, but for IT hosting and maintenance purposes, the information is located on servers within the European Union, specifically in Ireland. This geographical specificity helps in complying with data protection regulations such as GDPR.

4. Regular Updates and Accuracy: Roxhill Media spends considerable time updating PR professionals on the moves of journalists to and from publications and outlets to ensure the data it holds is accurate. This not only helps in maintaining the relevance and usefulness of the data but also reduces the risk of outdated information being used inappropriately.

5. GDPR Compliance: Roxhill Media adheres to the General Data Protection Regulation (GDPR), ensuring that data is collected and used under the principle of 'legitimate interest'. This compliance involves assessing the lawful basis under which data is processed and ensuring it is documented in publicly available privacy policies.

Roxhill Media ensures that its platform and data are frequently updated to maintain accuracy and relevance for its users. Here are the key points regarding how updates are managed:

1. Daily Data Refresh: Roxhill Media updates its data daily, ensuring that users have access to the most current information. This frequent update schedule helps users reach the right journalists every time, which is crucial for effective media relations.

2. Automated Alerts: The platform provides automated alerts to users' inboxes when a journalist contact changes roles. This feature helps users stay informed about significant changes in the media landscape, allowing them to adjust their strategies accordingly.

3. Continuous Monitoring and Updating: Roxhill Media stays on top of journalist moves and activities, updating journalist profiles every day with insider knowledge on what they are writing about and how users can get their stories noticed. This continuous monitoring and updating process ensures that the platform remains a valuable and up-to-date resource for PR professionals.

1. Data Ownership: Roxhill Media asserts that the underlying data that populates lists on their platform remains the intellectual property of Roxhill at all times. This includes journalist data and any other content generated or stored within the platform.

2. Data Portability: Roxhill Media acknowledges the right to data portability, which is the ability for users to obtain and reuse their personal data for their own purposes across different services. This right is supported by Roxhill Media's compliance with the General Data Protection Regulation (GDPR), which ensures that users can move, copy, or transfer personal data easily from one IT environment to another in a safe and secure way.

3. Secure and Controlled Access: Personal information about journalists can only be accessed via a secure and password-protected site. This access is restricted to those within the PR community who have signed up to use the Roxhill Media Platform and those within Roxhill Media itself, ensuring controlled and responsible use of the data.

The terms and conditions for contract renewal and cancellation for Roxhill Media are as follows:

1. Subscription Term: The standard length of a subscription to the Media Database is 1 year, subject to the length of term stated in the Order Confirmation.

2. Renewal Notification: Clients must provide written notice of their intent not to renew their subscription to the Media Database. This notice must be received by Roxhill at least 30 days before the expiration of the Database Service Term; otherwise, the subscription will be automatically renewed.

3. Renewal Charges: If the subscription is auto-renewed, Roxhill is entitled to increase the charges by up to 5% per annum for each renewal.

4. Suspension of Service: Roxhill reserves the right to suspend provision of the Platform and the Client’s access to the Media Database under certain circumstances, such as legal claims or restrictions that require it to do so, or which may expose it to any liability or claim if it does not do so.

5. Termination Following Suspension: If such suspension continues for more than thirty (30) days, the Client shall be entitled to terminate the agreement forthwith by notice in writing to Roxhill.

Roxhill Media software meets compliance standards primarily focused on data protection and privacy, particularly under the General Data Protection Regulation (GDPR). Here are the specific compliance aspects mentioned in the sources:

1. GDPR Compliance: Roxhill Media takes its GDPR responsibilities seriously, ensuring that the data it handles, particularly journalist data, is managed on the lawful basis of 'legitimate interest.' This means that as long as PR professionals behave responsibly and within the GDPR framework, they do not need to seek permission to hold or use journalist data. Roxhill Media emphasizes the importance of approaching journalists in the correct manner to maintain compliance and the value of their platform.

2. Data Management and Security: Roxhill Media collects, manages, stores, and deletes journalist data based on GDPR principles. They also monitor login information to detect unusual activity, which helps in maintaining the security and integrity of user data.

3. User Responsibility and Training: Roxhill Media provides guidelines and training to users on how to remain GDPR-compliant when using their platform. This includes tips on how to target journalists with a legitimate interest and ensuring that any data used from the Roxhill Platform is handled appropriately.