Punchpass is a privately held software company headquartered in Burlington, Vermont. The company specializes in providing business management solutions for independent fitness, yoga, dance studios, and instructors. Its platform helps clients manage class schedules, customer attendance, pass and membership sales, online reservations, and both live and on-demand video classes. Punchpass is well-regarded for its user-friendly, affordable software and its highly responsive customer support. The company serves thousands of studios in over 50 countries.
Punchpass was founded in 2013 by Chris Patton. The idea for the company was born out of a direct conversation with a small studio owner who needed a simpler and more effective way to manage her business. Chris Patton initially ran the company solo for two years before bringing on a business partner, Sharon, to help with growth and operations. Since then, Punchpass has expanded steadily, now supporting more than 1,100 small businesses worldwide and tracking over 30 million class attendances and $500 million in pass purchases.
Punchpass offers a comprehensive suite of features designed for the needs of small studios and independent instructors:
Punchpass is known for frequent product updates. Recent additions include:
These updates reflect the company’s focus on user-driven development and its commitment to continuous improvement.
Punchpass values inclusivity, empowerment, and community. The company fosters a culture of respect, integrity, and positivity for both its team and its customers. The team works fully remotely, with members based in the US, Canada, Mexico, and Australia. Punchpass encourages work-life balance, offers creative and volunteer days, and donates a portion of its revenue to charitable causes. The culture is collaborative, flexible, and deeply focused on customer success and well-being.
Punchpass serves a diverse global community of independent studios and instructors, primarily in the fitness, yoga, and dance industries. Its user base includes small businesses, freelancers, and multi-location studios. Punchpass is committed to helping its clients build and nurture their own local communities. The company’s reputation for simplicity and outstanding customer support has led to a loyal and engaged user community that regularly contributes feedback and ideas for product development.
